Global I.q. Minute With Jim Falk

Soft power – the ability to shape the preferences and behaviors of others through attraction and persuasion, rather than coercion, holds a significant place in today’s global landscape. Through a seemingly innocuous sport, the U.S. and China were able to thaw icy relations in the 1970s - “ping-pong diplomacy” - showcasing how cultural exchanges can bridge political divides. Korea has captured international attention through the global phenomenon of K-pop groups BTS and BlackPink, to Netflix’s most streamed show Squid Game, to the adaptation of Korean skincare. These show that soft power fosters understanding and appreciation and facilitates dialogue that can shape global perception in our interconnected world. About the Speakers: Jenna Gibson is a PhD candidate in the Department of Political Science at the University of Chicago, specializing in International Relations. Her research interests include diplomatic rhetoric, public and cultural diplomacy, soft power, South Korean politics and social issues, and U.