The Modern Mann

Yorkshire couple Matthew Glover and Jane Land created Veganuary at their kitchen table.  Inspired by Movember, their concept of challenging the nation to try veganism for a month gained incredible momentum via social media, and became a global organisation.  But, along the way, it drained their finances, crashed their servers, and ate up their Christmasses... In this interview with Olly, the husband-and-wife entrepreneurs consider the flaws of their early strategy; take us behind-the-scenes of the iconic Greggs’ Vegan Sausage Roll; and reveal how they’ve faced down criticism from within the vegan movement, the meat lobby and Piers Morgan… _____________ The health theme continues in the Zeitgeist, for which Ollie Peart investigates the trend for low and no alcohol wine and spirits. From miniature cordials by high-end ‘wine’ brand Jukes, to a sparkling bottle of Muri’s Sherbert Daydream, Ollie attempts to persuade us there’s so much more to the zero-booze booze market than Beck’s Blue and Shloer.   But, a