Cars Yeah With Mark Greene

Luca Dal Monte is a Senior Public Relations executive for luxury brands in the automotive sector turned best-selling and award-winning author with top-level experience in Communication for Ferrari and Maserati. A key member and the Communication strategist of the team that brought Maserati back to the United States and later re-launching it worldwide in what was one of the most dramatic company turnarounds in recent automotive history. He is the author of thirteen non-fiction and three fiction books. Today Luca shares his book Enzo Ferrari: Power, Politics, and the making of an automotive empire, published by David Bull Publishing.