Sales Gravy: Jeb Blount

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion. Why Account Management Matters In sales, closing deals and prospecting often steal the spotlight from account management and customer retention. Yet, account retention and expansion are essential for sustainable business growth. Account management is vital because retaining an existing customer is often more cost-effective than acquiring a new one. As such, focusing on account management can significantly impact a company's bottom line. Best Practices in Account Management One of the most critical aspects of effective account management is maintaining regular communication with clients. This doesn't mean only reaching out when it's time to renew a contract. Regular check-ins, updates on new offerings