The Innovation Show

In today's episode, we continue our exploration of the groundbreaking work of Theodore Modis as we delve into "An S-Shaped Adventure Part 3." In this installment, we tackle the concept of "Just-In-Time Replacement," a strategy near and dear to marketers' hearts. Discover the delicate balance between launching new products too closely together, potentially frustrating customers, and delaying replacements, risking a loss of market share to competitors. We explore the critical question: When is the optimal moment to introduce change in an ongoing natural growth process? We break down the science behind the "cascading S-curves," revealing the quantitative rule for achieving just-in-time product replacement. Explore how these nested S-curves influence industries, product families, and basic technologies, with each level sharing a common life cycle pattern but differing in duration. Delve into various scenarios, including the lifecycles of products, product families, basic technologies, and the overarching economy.