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In this episode of The Kelly Roach Show, Kelly discusses the importance of targeting affluent buyers and how to sell to them effectively. She emphasizes the power of referral marketing and explains that affluent buyers are more likely to make a purchase based on a trusted recommendation.  Kelly also highlights the benefits of referral marketing, such as higher customer lifetime value and lower churn rate. She introduces the Advanced Innovation Society, a membership program that provides training and resources for building a multimillion-dollar referral marketing system. Kelly encourages entrepreneurs to focus on referral marketing and live launching as their top strategies for growth in 2024. Also in this episode: Affluent buyers are more protective of their time than their money. Affluent buyers make purchasing decisions based on trusted recommendations. Referral marketing is crucial for generating consistent and high-quality leads. The Advanced Innovation Society offers training and resources for bu