Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose
PNR 96: Content Marketing Technology Investments Top $1 Billion
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:59:25
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In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark. Just 17% can follow the buyer's journey and GroupM announce a deal with Buzzfeed that may or may not be big news. On the paper front, Uber announces a new "in car" magazine, which is printed...on real paper. Rants and raves include Beth Comstock of GE and John Cleese. This week's TOM example: The Story of Content: Rise of the New Marketing. This week's story links: Content Moves To The Middlehttp://www.cmo.com/articles/2015/9/8/content-moves-to-the-middle.html paired with….http://blog.newscred.com/how-much-investment-industry-money-is-in-content-marketing-technology/ and... http://contentmarketinginstitute.com/2015/09/roi-what-looking-for/ Only 17% of Brands Have The Ability to Fully Analyze Customer Journeyhttps://econsultancy.com/blog/66913-only-17-of-brands-have-the-ability-to-fully-analyse-the-customer-