Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss GE's move away from prime-time advertising and increasing move toward branded content.  "Homeless" media is a huge opportunity for media companies and brands, but it comes with a big risk that most organizations are not aware of. Credit Suisse may or may not build a social network for super-rich people and John Bell has some wise words for marketers regarding content marketing.  Raves include Clayton Christiansen and WSJ launching an annual print magazine. This week's TOM example: Ancestry.com. This week's story links: GE Is Dumping Prime Time Advertisinghttp://qz.com/564910/general-electric-is-dumping-prime-time-tv-advertising/ The Rise OF Homeless Mediahttps://medium.com/thoughts-on-media/the-rise-of-homeless-media-97e031c8b319#.o0saw6r9q Credit Suisse Building A Social Network of Rich Peoplehttp://adage.com/article/agency-news/credit-suisse-building-a-social-network-rich-people/301540/ There’s A Fresh Business Case for Content Marketinghttp://joh