Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

In this first recorded episode of the 2016 year, Joe and Robert review a number of articles on the FTC, native advertising and what the future will hold for sponsored content. Ad blocking and podcasting dominate the key trends of 2015, where the boys uncover "content friction" as a key issue of 2015. Joe and Robert expand on the opportunities in podcast advertising and then rant and rave about the future of SnapChat.  Official rants and raves include the definition of content marketing and whether we should build our house on rented land.  This week's #ThisOldMarketing example of the week: Pennsylvania Rural Electric Cooperative This week's story links: Consumers Can’t Tell Native Ads from Editorial Content http://www.mediapost.com/publications/article/265789/consumers-cant-tell-native-ads-from-editorial-con.html http://www.theguardian.com/media/2015/dec/30/telegraph-criticised-asa-watchdog-michelin-advertorial http://adage.com/article/media/iab-concerned-ftc-s-native-advertising-rules/301948/ The Ten Key Med