Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss major decisions from Facebook around allowing for third-party branded content.  In addition, Medium offers "instaCMS" and goes into the software business.  Rented land?  We aren't quite sure.  Prevention drops all print ads and Mashable restructures.  Rants and raves include SheKnows Media and Audible offering podcasts.  This week's TOM Example: The General Magazine. This week's story links: Facebook Will Start Offering Branded Contenthttps://www.facebook.com/facebookmedia/get-started/branded-content?hc_location=ufipaired withhttp://digiday.com/publishers/publishers-just-saw-decline-facebook-traffic/Making Medium More Powerful For Publishershttps://medium.com/the-story/making-medium-more-powerful-for-publishers-39663413a904#.sehioahsdPaired With…. https://medium.com/newco/the-tech-story-is-over-2446fcd75087#.m0ybo2jgwPrevention Magazine Takes Radical Step: No Print Adshttp://www.wsj.com/articles/prevention-magazine-takes-radical-step-no-print-ads-14