Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

PNR 174: It Doesn't Matter If You Call it Content Marketing

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Sinopse

In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video research shows how so many brands are going wrong. Rants and raves include the book Charlatan and a rather large rant on a content marketing opinion piece.  This week's TOM example: Abbott Labs. This week's story links: Publishers Face Content Studio Growing Pains http://digiday.com/media/model-cant-hold-publishers-face-content-studio-growing-pains/ Teens And Tweens Are A Print Hungry Audiencehttp://www.minonline.com/teens-tweens-magazines-bauer-media-group/ Video Is The New Blogginghttp://www.convinceandconvert.com/content-marketing/new-research-shows-video-is-the-new-blogging/   SPONSOR - http://ContentMarketingAwards.com - http://contentmarketinguniversity.com - http://intelligentcontentconference.com   Rants and Raves http://nativeadvertisinginstitute.com/blog/native