Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

In the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detailed analysis includes the marketing opportunity behind long-form content, while Hasbro's deal with Lions Gate goes south.  Rants and raves include Stranger Things and the Facebook/Google duopoly.  This week's This Old Marketing example: TheStreet.com and Jim Cramer. Story links: QUICK HITS Apple Soars After Resilient iPhone Demandhttp://adage.com/article/digital/apple-soars-record-signaling-resilient-iphone-demand/310001/ Google Is Developing Tech for SnapChat Like Media Contenthttps://www.wsj.com/articles/google-is-developing-technology-for-snapchat-like-media-content-1501868688 Researchers Shut Down AI After It Develops Its Own Language http://www.digitaljournal.com/tech-and-science/technology/a-step-closer-to-skynet-ai-invents-a-language-humans-can-t-read/article/498142 IN DEPTH NEWS Long Form Content Boosts Engagement But Can Publishers Do it Right htt