Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant." The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media company. Buzzfeed outs the BAYC founders. Was this the right thing to do? And, really? Buzzfeed? More than 50 percent of all ad spending in 2022 will go to three companies. Joe thinks we need to start supporting small, niche content creators. And we have three company examples experimenting with the Metaverse. Well, not really. In rants and raves, Joe comments about the ability to create IP and NOT own an NFT, while Robert delivers an epic rant around marketing measurement. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.