Real Leaders

In 2005, Lisa Stone consummated her transition from journalism to digital entrepreneurship with the co-founding of BlogHer. This business began as a conference for female bloggers, the first of which attracted 305 women bloggers and netted $60,000 in profit. BlogHer extended its awareness that social-media-activated women were an invaluable audience into an influencer network that reached 100 million women through a scalable technology company to monetize blogs and social communications. Lisa and her team sold BlogHer in 2014 to She Knows Media, and in this intimate conversation, Lisa talks about the import of women in media and her transition into chapter next. She reports that In the late 90s, people were saying women would never go online. She knew that was crazy. She now says "there is no media today without social media. There is only one customer you need to reach, and it’s the woman who is leading conversations in social media. She will not only bring female friends, she will also bring the men." L