Ready. Aim. Empire.

Here’s what we’re talking about in this episode:   Early mention of Black Friday: Lise discusses the importance of planning for Black Friday in the third quarter, and shares statistics about the shopping holiday. The importance of messaging: Lise emphasizes the importance of crafting the right message for Black Friday, and shares insights from marketer Donald Miller on how to tell a brand's story. Profit maximization: Lise discusses the importance of focusing on the most profitable products and services in a Black Friday strategy to maximize revenue. Product stacking: Lise recommends using a "stacking sale" approach to Black Friday, with four different offers over multiple days to target different buyer types. Black Friday success stories: Lise shares success stories from previous Black Fridays, including large sales and increased average client monthly value. Call to action: Lise encourages listeners to download the studio's Black Friday Ultimate Guide and take action to create an exceptional Bla