Michelle Gilliam's Podcast

Small business public relations is the act of managing messages between a small business and the public. One great method of distributing information to people is through media relations. A mention by the media gives credibility to your messages because journalists are generally considered reliable sources. When communicating messages to reporters, remember to follow these six small business public relations tips to maximize your message: 1. Never use a free email address: It might be tempting to save a few dollars by using a gmail or yahoo email address, but sending a pitch to a journalist from a free email address is a surefire way to have your message tossed in the trash. For under $200 USD per year, small businesses can register their own domain name and set up email accounts. Purchase a domain that mimics your small business name and start sending emails that make your business look professional. 2. Target journalists covering your market: While it is easier to send a mass email to multiple journalists