Podcast Neil Wilkins

Neil Wilkins interviews Tim Olsen from Emposo on the topic of risk management in AI Marketing. In the conversation, they explore the following issues and opportunities: What AI risk means. Examples of the potential risks associated with AI and how they could negatively impact businesses and customers. What marketers should know about data privacy and security when using AI-based tools and how can we ensure we are not inadvertently violating any privacy laws. How AI risks may manifest in marketing and some of the potential consequences. How marketers can balance the desire for personalisation and targeting in marketing, which AI can help achieve, against the risks of overstepping boundaries and creating discomfort or distrust among customers. What steps businesses can take to mitigate the risks associated with AI and how can they proactively manage these risks. Practical tips on how to conduct a risk assessment before implementing an AI solution in a business or marketing strategy. How important