Accelerate! With Andy Paul
Episode 282: How to Sell to a ‘Challenger Customer.’ With Brent Adamson.
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:46:08
- Mais informações
Informações:
Sinopse
Brent and I discuss how the ‘challenger’ paradigm presents a challenge for the buyer and seller and how it forces sellers to adapt their stratigies for creating a mental model of the customer’s business.
