Franchise Today

Master Messaging helps clients increase their revenue in predictable and sustainable ways. Their approach applies the latest principles in behavioral psychology. These include how individuals perceive value and communicating in ways that increase engagement throughout the buyer’s journey. This empowers sales reps to communicate value with prospects and customers, which is crucial for increasing revenue. David Kurkjian, Author of "6X - Convert More Prospects to Customers: A Road Map for Early-Stage Sales Conversations" and Creator of Master Messaging, breaks it all down.  This week, on Franchise Today.