Podcast Neil Wilkins

How To Become More Commercial "Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day." - Beth Comstock, former CMO at GE (Harvard Business Review, 2018) The importance of continuous innovation in marketing. Why maintaining a dynamic approach is key to successful marketing. Understanding the need for marketing evolution in line with industry and consumer behavior changes. Our journey today: Becoming more commercially-focused marketers. For more webinars like this, visit http://marketingcollege.com/events For more content like this, visit http://neilwilkins.online