Big Fat Lies with Jennifer Cramer Lewis

Big Fat Lies with Jennifer Cramer Lewis  Hey, I get it, a new client walks in the door and throws their money down, how do you say no? Is that even possible to say no to a new client when you have bills to pay, presents to buy, a business? In this Big Fat Lie Episode we will unzip the Big Fat Lies around “I Can’t Say NO to New Clients!” There’s an old mantra in marketing called “Niche Down to Blow Up” which means the tighter your niche, the more you can get identified as an industry leader in that nice little dime of a niche. That said; "What do you do when you feel a cash crunch or a growth slump? Do you say yes to clients outside of your niche? To projects that are "mission-adjacent"? In this episode I am going to share the 3 ways to say NO in a way that works for you and also the 3 questions that you have to ask to make sure that this new client is going to be wow client that refers more wow clients. Join me in the live studio audience to ask your questions about this Big Fat Lie Called “I Can’t Say NO to