Podcast Neil Wilkins

"Always start with a comprehensive plan. Know your goals, target audience, and metrics before diving into content creation." Micro-Moments Matter In today's digital era, decision-making happens in micro-moments. These are instances when users turn to a device to learn something, do something, discover something, watch something, or buy something. As a content marketer, understanding and capitalising on these moments can set your campaign apart. Augmented Reality (AR) & Virtual Reality (VR) AR and VR technologies can take your content marketing to the next level. They provide immersive experiences, leading to deeper engagement. For example, IKEA's AR app allows customers to see how furniture would look in their homes before making a purchase. Voice Search Optimization With the rise of smart speakers and voice assistants, optimising content for voice search is becoming increasingly important. This includes using more conversational language and long-tail keywords, as voice searches are t