Ready. Aim. Empire.

Yall, what does it take to become a household name in the fitness industry? We asked the President of Basecamp Fitness just that. I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness.  Spoiler alert: Their journey is awe-inspiring. Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity interval training workout. Not only has this unique approach set them apart, but it's also driven some incredible growth.  In EPISODE 565, we dive deep into the nitty-gritty of their brand transformation. Here's a sneak peek of what we discuss: Base Camp’s Growth Strategy: Base Camp's approach to balancing single and multi-unit operators with their goal of hitting 200 units by 2026. Base Camp’s Business Model: We discuss how they've created an efficient workout experience that extends to their marketing, studio design, and vendor management. The Role of Self-Esteem in Brands: The role of resources and expertise from Self-Est