Disrupting Japan

Some things are supposed to be only whispered about in Japan. But startups are about breaking taboos and pushing boundaries, and making the world a bit better when they do it. Today's we sit down with Animi Sugimoto of Fermata, and we talk about how quickly and radically the FemTech movement is changing Japan's conversations, attitudes, and even public policy around women's health. It turns out things are both much worse and much better than you probably imagine. It's a great conversation, and I think you'll enjoy it. Show Notes Why VCs have been hesitant to invest in FemTech How FemTech is defined in Japan, and what makes a "FemTech product" FemTech as a B2B business in Japan Japanese enterprise's, hesitant moves into FemTech Discussing sexual pleasure with Isetan's conservative management and customers How the FemTech label is opening up a new conversation about women's health in Japan FemTech as a national movement Why it is hard to get FemTech devices approved in Japan The future