Table Talk

When you think of Japanese food it’s unlikely that you’d think of plant-based meat alternatives. With a diet rich in fish and meat you’re more likely to think of Wagyu beef or some freshly made sushi delicacy, however the scene in Japan is changing thanks to food-tech start-ups like Next Meats. With products like the NEXT Egg 1.0, a dairy-free egg product, and the NEXT Yakiniku barbecue meat alternative products the company is looking to deliver tasty meat and dairy alternatives to the world from Japan. On this episode we’re joined by Saaya Matsukubo, US Area Manager, Next Meat, who will explain the rich plant-based culture that has existed in Japan for a long time,  how the market for plant-based meat alternatives is growing there, and their ambitions for global expansion for their brand. Join us to hear how Japan might be the perfect location for the next explosion of plant-based innovation. About Next Meats Next Meats Co, the alternative meat venture company from Tokyo, is known for commercialising t