Table Talk

How can you build a brand when you can't advertise or launch promotions, and there are restrictions on where you can position your products in shops? It's a dilemma many food companies are facing ahead of new legislation due to be enforced in England from October 2022. It means there will be restrictions on how foods that are high in fat, salt and sugar - collectively known as HFSS - can be promoted. The new rules will see the end of deals like buy-one-get-one-free, a ban on free soft drink refills, and restrictions on where HFSS products can be placed in a store – think sweets at the till. So what can affected brands do to make sure consumers are still aware of their products? In this episode of Table Talk, Stefan Gates is joined by three experts in this field who discuss the challenges and opportunities on the horizon. They discuss how marketing teams are going to be forced to think more creatively, why 2022 is going to be key for building up a customer database, and why premium HFSS brand