Table Talk
141: Consumers need inspiration and indulgence. How will food brands and CPGs respond?
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:31:53
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Sinopse
The pandemic has changed our day-to-day behaviours and following a year of lockdowns and restrictions consumers have adapted to new routines that have seen them spend more days and nights at home. With food at the heart of these new rituals, brands and manufacturers have tapped into the need for their customers to have indulgent experiences to break the monotony, with meal kits, subscription services, and delivery on demand taking the place of restaurants as consumers seek out indulgence and new experiences. With lockdown easing, what's next for brands and retailers who are providing these at-home indulgent experiences? Will people rush back to their previous habits of eating out, or will a new hybrid model take over? Joining Table Talk to discuss this fascinating subject is Suzanne Robinson, Director for Innovation in Consumer Goods and Retail at ?WhatIf!, an innovation agency that’s part of Accenture. She'll explain how consumer rituals have changed, what trends are developing and will continue to grow ove