Table Talk

Food brands need to work out what consumers will be eating in future, but how do they go about it, and what happens if they get it wrong? In this edition of the Table Talk podcast, we look at the business of predicting people's eating habits. How do companies work out what we'll all be reaching for in the supermarket in five years' time? What is the cost to them if they get it wrong? And how often do they get it right? Stefan Gates is joined by Sophie Davies, Senior Buyer at Planet Organic, and Mike Hughes, Head of Insight and Research at FMCG Gurus to try to answer those questions. They offer their insights into how the industry works, as well as setting out their predictions for 2022. Sophie Davies, Senior Buyer, Planet Organic Sophie has been at Planet Organic since March 2015 and is the Senior Buyer for the Fresh Food & Drink department, spanning across Grab&Go, Fresh Groceries including Fruit&Veg, Bakery and Chilled take home. Planet Organic has 14 stores in Central London and an online