Table Talk

214: Career Conversations: 'Be consistent about what you offer'

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Sinopse

When Graeme Tomlinson started posting graphics on Instagram, it was just a side-hustle. "I was a personal trainer who was doing this in their spare time," he tells Elisa Roche in the second episode of the Career Conversations podcast series. Over the course of a few years, he'd built his Instagram following to around 30,000, then all of a sudden, things took off. "I think I'd done about 2,000 posts at that point," he says. Today he's only done about 800 more but he has over one million followers. Graeme's posts, under the name The Fitness Chef, are quite simple at first glance, but they are extremely effective. Often he posts photos of two bits of food, maybe toast with avocado next to toast with chocolate spread, and highlights the surprising difference in calories. So how did he become a social media superstar? How does he cope with being bombarded with requests for advice online? And why did he once lose his rag in a health food store? Listen now to find out all of that, as well as Gra