Table Talk

"I've always been driven, not by wealth, but by a desire to make a difference." Wendy Wilson-Bett is the co-founder of Peter's Yard, the food company that makes sourdough treats, most-famously their sourdough crackers. Her career has seen her working for some of the biggest food brands in the world, and her story of launching Peter's Yard is one of perseverance. She discovered a baker making the crackers whilst touring Sweden and approached him about working together to take the product to the UK. Now, 12 years after the brand was first launched, Peter's Yard has been bought by a bigger company, potentially helping the business to grow even further. Despite the timescales involved in the journey, Wendy says she does not regret a thing mainly because: "I love what I do." She is a big advocate of having a solid plan if you want to achieve success, something she says comes from her time working at big companies: "I don't think you can work in marketing in a big corporation and not believe in the strength o