Bringing Design Closer With Gerry Scullion

I caught up with Karel Vredenburg, Karel is currently IBM Global Vice President, Client Insights and Research and responsible for leading the company’s global team of researchers and the insights they provide to product, services, and executive teams. Karel joined IBM in 1988 after having done graduate studies, research, and teaching at the University of Toronto. He introduced User-Centered Design at IBM in 1993 and assumed a company-wide role in 1995 leading IBM's community of designers, leading the development of design methods, languages, and technologies, and leading the design of the commercialization of the IBM Watson. In 2013, Karel help found a new IBM Design program together with General Manager of Design, Phil Gilbert, and IBM Fellow, Charlie Hill. Karel personally introduced the new design program which included Enterprise Design Thinking to IBM product development laboratories worldwide and introduced a tailored version of it to IBM consulting services and technology services organizations worldwi