Table Talk

The latest in the Careers Conversations series from Table Talk explores some of the secrets behind building a career in food communications and brand strategy. Sophie Caplan is a Flavours Communication Specialist at global flavour and fragrance manufacturer Givaudan. She studied English Language and Linguistics at university, during which time she started a personal food blog.  She describes how this personal interest spurred her on to find a company that aligned with her personal values - ultimately leading her to Givaudan.  She shares her journey to her dream job which now involves working with consumer insight experts and food technology teams all the way through to planning social media campaigns, photo shoots, video productions, podcasts and managing media. She is joined by Alex Ririe, Director at The Collaborators -  a specialist food and drink branding agency. Alex studied advertising management at university and went on to work in financial advertising. But, it was her passion for wine and spirits t