Ponderings From The Perch

Buyers, and their journeys, are rapidly changing. Before the pandemic, brands had more control over when consumers saw an ad or a product. Now, the script is flipped. The consumer carves a unique path to find a brand, product or service and they aren’t doing it like they have in the past.  The consumer is in control of WHERE they see your brand.  The consumer is in control of WHEN they see your brand.  The consumer is in control of HOW to see your brand.  Brands need to work harder to find their consumers and to ensure that they are in the right spaces and places at the right time, engaging with them in the right way.  Janeen Hazel, VP of Business Development and Marketing at Luth Research, joins Priscilla McKinney, CEO of Little Bird Marketing, to discuss how to drill down on when consumers want to hear from a brand and wants to see the brand. Innovation is the name of the game. With the digital landscape in a constant state of evolution, brands have to innovate to still keep a pulse on their ideal consum