Table Talk
227: Career Conversations: 'How I launched a drinks brand'
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:19:08
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Sinopse
It's not every day you get a phone call that changes the course of your life, for Ellie Webb it left her "half over the moon, half terrified". Sainsbury's were calling to say they wanted to stock her new non-alcoholic drink, Caleño. At this point, Ellie was working alone, making the drink in her kitchen - Sainsbury's wanted to stock it in each of their 500 stores. "I thought to myself, I either go for this or I don't," Ellie tells Eliśa Roche in this episode of Career Conversations. She did go for it and it worked out really rather well. Caleño is now a huge success, stocked in Sainsbury's, Waitrose and M&S. It all came about when Ellie had a brainwave on a night out. She wasn't drinking alcohol, but she didn't see why that meant she had to drink sugary drinks all night. Find out how she turned her dream of creating an adult-tasting, sophisticated, non-alcoholic drink into a reality. Ellie reveals what she thinks makes the differences between dreamers and doers, how she overcame a