Ready. Aim. Empire.

Here’s what we’re talking about in this episode: Introduction to KPIs: KPIs (key performance indicators) are quantifiable measures used to evaluate the performance and success of a business. Importance of tracking KPIs: Without tracking KPIs, businesses operate blindly and make decisions based on feelings or hunches instead of actual data. Vanity KPIs: Not all data is valuable and some KPIs, like followers on Instagram, may not translate to increased revenue. Focus on KPIs that drive growth. Starting with financial performance KPIs: Michelle recommends starting with a few important financial performance KPIs, such as monthly revenue and revenue per member, to get a baseline understanding of the business. Revenue per member: This KPI measures the average amount of money generated by a member each month and can help improve revenue by upselling or adding new services. Revenue per square foot: This KPI measures the revenue generated per square foot of physical space and can help optimize utilization