Sales Gravy: Jeb Blount

On this episode of the Sales Gravy podcast, Jeb Blount (People Follow You) sits down with Leigh Cantrell and Rob Matura who are Regional Vice Presidents at Cigna to discuss the keys to leading multi-generational sales teams. It's a fascinating conversation in which you'll learn about the challenges and rewards of building sales teams from diverse age groups. Challenges With Leading Multi-Generational Sales Team Leading a multi-generational sales team can be challenging. The differences in values, work styles, communication preferences, and technological competencies will stretch you as a leader. These challenges include: Different work values: Different generations may have varying work ethics and priorities, making it difficult to align everyone towards common goals. Communication differences: Younger generations may prefer digital communication, while older generations may prefer face-to-face or phone conversations. Technological competency: Younger generations may be more familiar with technology an