Ponderings From The Perch

At PFTP we’re always pulling back the curtain to reveal the wizards behind the wizardry. To that end, I’m always looking for industry leaders who are willing to share their expertise openly. They are willing to say, “it’s just us behind the curtain and this is how we make the magic.” Today we’re going to talk about all things at the crossroads of shopper insights, marketing and behavioral science. Anne Stephenson has been a guest on PFTP before and when I heard their team at Explorer Research had a new framework for their work I just had to ask her to tell us more! Anne and I are both endlessly curious. You’ll love this guest. Welcome back, Anne Stephenson! Anne Stephenson, Founding Partner of Explorer Research, is a behavioral science shopping insights expert helping clients develop and launch effective retail strategies grounded in shopper behavior. With over 30 years of marketing and research experience with packaged goods, retail, pharmaceutical and more, she captures and translates shopper behavior to he