The Allan Mckay Podcast

Brendan Kane is the Bestselling Author of ONE MILLION FOLLOWERS: HOW I BUILD A MASSIVE SOCIAL AUDIENCE IN 30 DAYS and HOOK POINT: HOW TO STAND OUT IN A 3-SECOND WORLD, as well as the Founder and Managing Director of Hook Point. Since 2005, Brendan has helped the largest brands and celebrities in the world to reverse engineer how to make content go viral. He has worked with major corporations MTV, Viacom, Vice Magazine, Paramount Pictures, IKEA and Sketchers shoes on their digital strategy, as well as celebrities like Taylor Swift, Rihanna and Adriana Lima. In addition, he developed the first ever influencer campaign on YouTube in 2007; oversaw $200 million in marketing spend and generated $1 billion in revenue. In this Podcast, Bestselling Author of ONE MILLION FOLLOWERS Brendan Kane talks about how-to’s of creating content that serves your viewers – and the algorithm, maximizing your followers’ engagement, content vs context, chaos as part of the creative process and so much more! For more show notes, visit