Ally Loprete

You know more about marketing and advertising trends than you realize. While you may be a business owner who is focused on getting your products and services exposure, you are also a consumer... and you know what floats your own boat. You also know what is annoying and what kinds of ads you are deliberately tuning out. You are your ideal client. Advertising changes every single day – what worked today may or may not work tomorrow. Before you get tripped up about changing your marketing approach or blow your entire advertising budget on gimmicks that are consistently ignored by online browsers, consider which marketing tactics work on you. A big trend in small business advertising is to go where your ideal demographic is hanging out and create some buzz through a clever and fun campaign. This doesn't have to be an expensive approach, but because you will be gaining a presence on different platforms it can take time to be effective in raising brand consciousness and awareness. Still, one of the hottest trends i