Elite Expert Insider

Melanie Johnson co-owner of Elite Online Publishing, interviews Kristen Anderson about building up your brand and how she got into the business of lingerie. What You’ll Learn in this Episode: How to find your brands drive. How to build your product in public. How to build a sustainable fashion brand. Quotes: "So 67% of people are plus sized in the US right now as far as statistics go. So it's crazy that we don't cater more to that demographic." (4:23) "The strategy that goes into your marketing is really important, and I think a lot of brands don't necessarily think about that as an important feature. It's about building the right content and dripping it out in the way that makes sense to the audience and tells a story that is compelling as well." (10:09) "I think because apparel has been moving more towards sustainable materials, more sustainable fabrics. We're gonna wake up a little bit and people are gonna realize once they start making that move over that it's really hard to go back to polyester clothi