The Tai Lopez Show

Marketing is storytelling. And the core of storytelling is simplicity. Take Apple for example. If you visit their website, you will find they are driving you to one product. If you visit an Apple store, the directions are simple: browse. At each customer touchpoint of their business, they are delivering a simple message for you to understand and absorb.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Being an entrepreneur has its pros and cons. The same bone that causes you to become an entrepreneur is the thing that will trip you up. You see things in a different way and it bothers you. When you react too passionately to your vision for a better solution, you will try to build your business too quickly and burn it to the ground.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Credit is a highly misunderstood space. We believe myths like checking our credit score hurts the number. We mistakenly think that there’s a limit to how many credit cards we can take out. When we clear up the confusion, we can see the potential and opportunity this space provides.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Plateaus are part of the process. If your business is stagnant, it’s not your fault. But not doing anything about it, that is something you can blame yourself for. Provoking growth inside your business or personal brand requires creativity. And at the core of creativity, is a deeper well of knowledge to draw from.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

It’s easy to feel productive. If you find tasks and do them, you will finish your days with that feeling of accomplishment. But sometimes we have to ask ourselves: “Is this really what I want to be doing?” Stepping out like this is the application of knowledge, where you put your understanding of how the world works against what you’re doing in your day-to-day to help it.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

People aren’t buying your product because they believe a story. The story is something they’re telling themselves. It’s a list of reasons why they don’t need, can’t use, or won’t value your product/service. How you break this story is by getting them to hear a story about someone with those same false beliefs be broken.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

You can rely on your own experience to learn. And you can also learn from others. Those who only pursue the former strategy live a brutal life of challenges that could have been prevented had they opened their ears to the others’ stories. Which brings us to the second, learning from others.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

People get too fixated on genre. They think their personal brand needs to convey a specific tone all the time. Funny, thought-provoking, artistic, whatever the obsession is doesn’t make sense; genre is a categorization structure created by the gatekeepers. But today, with the Internet having torched those gates and made the Wild West of content, there is no such thing as genre. You can create whatever you want.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

We can’t work harder if the system is broken. Well, we actually can and many of us do, but that’s exactly the problem. Putting more energy into a leaky infrastructure is the wrong allocation of resources. We should constantly be evaluating and tinkering our workflow, as we learn more about ourselves and what our strengths and weaknesses are.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

When you have nothing, you figure out what to do when you have something. For those of us living in the first world, this is a challenging concept to wrap our heads around (because we have so much.) Inducing poverty or struggle would bring us this enlightenment, but the learning curve to get there would be difficult. The next best option is talking to those who have put their minds through this type of growth.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Everyone has a different version of success. But that doesn’t mean we can’t learn something from how others achieved their version. By listening to the stories of successful people, we can refresh and reframe our understanding of our own success. In doing this, we develop a more accurate and honest northstar for our day-to-day.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

We grow up sitting in classrooms listening to teachers lecture. And now, as adults, we look back on those lectures and think: what was the point of that? For most of us, the entire experience, from history to calculus and kindergarten through college, was one big waste of time. The lessons learned are not equipping us get the most out of life today.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

It’s never too late to start building good credit. Thinking into the future, there will come a day when you need to take out a large sum of money. This could be the down payment on a house or the seed money to start your business. If you don’t have a good credit score, it will be near impossible to do this without enormous interest rates. So, the time is now to start building the necessary credit foundation for when that day comes.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

We can’t deny how much status means. As we stand in line waiting to buy the newest iPhone, it’s clear we’re doing it for the status symbol. Our current one works just fine, but the newest model from the most futuristic company on the planet is the microphone we need to tell the world: “I am of high status." Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Competitiveness is often frowned upon. Our friends and family want to see us succeed but don’t understand the level of grit required to get there. As a result, we subdue our inner beast to fit in with others. Reversing that tendency is easier than expected when you listen to the greats talk about their relationship with their competitive spirits.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

We all know we need to exercise. But it’s hard to know how we should exercise. Running, lifting weights, yoga, swimming, every type of exercise has its followers who tell you it’s the best exercise. With this much noise coming in, it can get difficult to determine who to listen to.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

We all sit at different positions on the political spectrum. But regardless of where you stand, we can agree that harnessing the power inside ourselves is a more reliable method of self-help than government programs. Whether or not the government program can be better is a conversation about legislation. Today, we talk about the power in each of us to go about a day-to-day trying to do what’s right.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

You can’t make money without understanding people. From negotiating deals to managing employees, every touchpoint of operating a business involves working alongside others. Without a basic understanding of human psychology, you will get taken advantage of by others, and as a result be unable to grow the business to its potential.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The goal is robotic income. This is the type of revenue stream that doesn’t require active work. Essentially, you’re making money while doing other things. To do this requires building a business that’s big enough to run by itself or selling product online. For us beginning entrepreneurs, we will start with the latter and use the powers of Shopify and Google Trends to supply niche products at their highest points of demand.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

An online presence doesn’t just mean an opportunity to market your business. It means create an online revenue stream. Even the brick-and-mortar restaurant can bottle their specialty mustard and sell online. As our society shifts more and more to a global digital economy, we must find ways to make money online.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.