Construction Genius

In the pursuit of wealth and success, it is easy to become engrossed in conventional wisdom and the pressure to comply with industry standards. True success, on the other hand, is frequently characterized by your ability to stand out rather than fit in. Long-term success is based on a strong blend of competence and authenticity. The world is hungry for people who are genuinely skilled and capable, and if you can consistently deliver on your promises, you can carve out a distinct place for yourself, even if your approach is unconventional. Today, we are joined by Eric Jorgenson to talk about how to get rich without getting lucky.  Eric is the CEO of Scribe Media, the largest Professional Publisher. Scribe helps entrepreneurs, executives, and experts write, publish, and market their books. Eric is the author of  The Almanack of Naval Ravikant, A Guide to Wealth and Happiness, and The Anthology of Balaji. He has sold over 1 million copies. He is also an investor in dozens of deep-tech startups through Rolling Fu

Creating a high-performance work culture necessitates a clear focus on individual contributions, skill development, and common goals. It also involves cultivating an inclusive workplace in which all employees, regardless of background or personal beliefs, can thrive. At the heart of such a culture is the recognition that success is driven by performance rather than equality of outcomes. A company must provide equal opportunity for all employees, encouraging them to bring their best efforts, abilities, and attitudes to the table. In this week’s solo episode, Eric discusses how to create and maintain a high-performance work culture.  Starting the conversation, Eric defines high-performing culture and explains the types of people who fit into that culture. According to him, you as a company owner need to find the types of people who possess high technical skills, strong people skills, high intensity & focus, are team-oriented, take initiative, and are accountable to build a high-performing culture. These are

Growth marketing is about navigating the noise, understanding what truly matters to your audience, and pushing the envelope to deliver meaningful, targeted experiences. For organizations hoping to succeed in today's fast-paced digital world, growth marketing is more crucial than ever. At its core, growth marketing is not only about recruiting new customers; it's about developing long-term relationships, harnessing data, and continuously improving your strategy. Nichole Gunn is the Global Chief Marketing & Sales Officer at Extu, bringing over 20 years of marketing expertise in B2B sectors. With a passion for data-driven strategies and innovative leadership, she excels in demand generation, brand development, and customer experience. Across 3,500+ industry partners, Extu’s award-winning content marketing has consistently increased sales by 30%. She joined us today to talk about the importance of growth marketing.  Nichole starts the conversation by defining marketing and its five components: brand awareness

What holds you back from starting your own business? The fear of failure? Pride? Or is it the shame? Whatever it is, it’s human nature. There will be a time in your life when desperation is the motive that drives you to start your own business. When that time comes, the seven essential truths of building a business that we discuss in today’s episode will be there to guide you.  In this episode, Eric explains why you must have a motivating factor before starting your own business. According to him, a powerful and deeply rooted reason for pursuing your business will help you endure the tough times and stay committed to your vision. Eric also comments on mastering the ability of influence. He explains that by being authentic, you'll attract customers, employees, and collaborators who believe in you and your vision because people tend to shy away from anything that feels fake or inauthentic. He also discusses the importance of balancing humility, self-awareness, and a willingness to learn, which not only helps yo

Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me In today’s dynamic work environment, meetings should be more than routine check-ins. They need to be strategic, focused, and outcome-driven. Well-structured meetings provide the groundwork to align every decision and discussion with the broader goals of the organization. These meetings are not about micromanaging work but ensuring that each project, conversation, and decision brings the company closer to its long-term goals, whether profitability, customer satisfaction, or brand reputation. In this week’s solo episode, Eric explains the importance of strategic meetings between project executives and project managers. Starting the discussion, Eric talks about how to make meetings strategic, productive, and valuable saying that meetings should lead to clear decisions that improve th

Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me   In today's fast-paced and frequently unpredictable workplace, effective leadership and teamwork necessitate a combination of adaptation, empathy, and collaboration. One of the most crucial lessons for leaders is to strike a balance between action and deliberate planning. This entails taking a step back, listening, gathering information before making a choice, and being willing to change course along the road. A commitment to working together, especially when frustrations are high, is crucial to successful problem-solving. Doug Reitz brings over thirty years of experience in California’s construction industry, earning a respected reputation as both a seasoned builder and an influential thought leader. Beyond the billion-dollar projects his company has completed, Doug has made a l

Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me   The onboarding process is a critical phase that sets the tone for a new hire's experience and long-term organizational success. However, many businesses make the mistake of viewing onboarding as a one-time event rather than a continuous process. Common mistakes include assuming the job is complete once the new person is hired, failing to give systematic training and assistance, and failing to define clear performance objectives and goals. By overlooking these essential elements, organizations risk disengaging new hires, missing opportunities for integration, and eventually facing costly hiring mistakes.  In this week’s solo episode, Eric discusses the mistakes employers make in hiring. He starts the conversation with the first mistake: the hiring process as a one-time job. He ex

Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me There are distinct opportunities and problems when working with a multicultural workforce, particularly on large projects. When teams come together from different backgrounds with different perspectives, talents, and experiences, harnessing this diversity can boost creativity and problem-solving abilities. However, successful collaboration necessitates a deliberate commitment to communication and trust-building. Setting common goals and encouraging open conversation is critical for managing the complications that result from different cultural norms and expectations. Our guest today is Bisrat Degefa, CEO & Co-Founder of TruBuild, an AI-powered construction software designed to simplify construction projects. He is a construction expert with vast worldwide expertise. His career

Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me In a fast-paced world, a healthy work-life balance is essential for sustaining mental health and productivity. As people handle the responsibilities of their professional lives, they frequently face problems that can contribute to stress and burnout. It is crucial to surround oneself with supportive networks, embrace adaptability, and practice effective communication. Individuals who prioritize mental health and meaningful connections can live a more rewarding and balanced life, increasing their productivity in both personal and professional realms. Bryce Wuori is an MPM, Asphalt Scientist, and the CEO at Pavewise, a web-based software to maximize productivity and improve project quality. He specializes in asphalt paving and believes that technology will be the key to future succe

Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me In this week’s episode of the “Construction Genius” podcast, we discuss productivity tips relevant to the construction industry based on Elon Musk’s 2018 email to Tesla employees.  Eric starts the discussion with what Elon Musk considers the blight of larger organizations: excessive meetings. He explains why it’s important only to hold large meetings if they provide value to all present. He then shows why it is acceptable to leave a meeting if you are not contributing. Prioritizing your time effectively is important in the workplace. Next, he talks about two major factors regarding communication in the workplace: avoiding acronyms and jargon and direct communication. Avoiding acronyms is important because not everybody has the knowledge of them that differs to specific fields, and

Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me Employee Stock Ownership Plans (ESOPs) are a topic many construction companies consider when planning their business transitions. ESOPs are a proven strategy that allows owners to leverage the wealth they’ve built through hard work and dedication. An 831(b) plan, commonly known as captive or microcaptive insurance, is intended to help business owners reduce unfunded liabilities. SRA utilizes the 831(b) Tax Code to create tax-deferred risk mitigation and give business owners greater peace of mind. Van Carlson is the founder and CEO of SRA 831(b), with 25 years of experience in the risk management industry. His goal is to continue SRA's upward growth while also developing novel products for the market. He joined us today to discuss how to fund uninsured risks without hurting cash fl

Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me Employee Stock Ownership Plans (ESOPs) are a topic many construction companies consider when planning their business transitions. ESOPs are a proven strategy that allows owners to leverage the wealth they’ve built through hard work and dedication. Kelly Finnell, J.D., CLU, AIF, is one of the nation’s premier Employee Stock Ownership Plan (ESOP) consultants. For over four decades, he has been assisting business owners in creating and implementing ESOPs. He has spent decades discussing ESOPs with corporations and groups, giving presentations at over 300 conferences and meetings in the United States and internationally in London and Sydney. His company, Executive Financial Services, is a national ESOP consulting firm founded in 1981 and headquartered in Memphis, Tennessee. Their dive

Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me It’s a common misconception that pre-construction consists solely of estimating costs based on drawings and coordinating subcontractor bids. Pre-construction might begin with feasibility studies and initial concepts, which help determine what is financially viable. It comprises a wide range of tasks until building begins, with designs finalized and budgets secured. The pre-construction phase involves a large amount of work. Today, we are joined by Steve Dell’Orto, the founder & CEO of ConCntric, a cloud-based construction software platform for pre-construction and construction cost estimating. With 26 years of experience in the construction industry, Steve is well-equipped to drive digital transformation in this field. He is dedicated to using his expertise to enhance innovati

Health is not something that can be achieved with mere thought. It takes patience, consistency, and the ability to figure out what’s good for you and be brave enough to adjust. Some may think achieving health is following some difficult daily routines, but in truth, it’s the continuation of the simplest things that will make you healthy eventually. Kevin Dahlstrom is a husband, father, CMO, and climber. Raised in a small Texas town, Kevin navigated a challenging childhood before rising through the corporate ranks to become a Chief Marketing Officer at multiple public companies and a successful entrepreneur with several exits. Despite achieving financial success, Kevin found their work-life balance lacking and transitioned to a focus on health in their mid-40s. He now advocates for an 80% clean diet and emphasizes that health improvements come from consistent, small changes over time rather than quick fixes. His approach is informed by a lifetime of learning and personal experience, aiming to guide others towa

Are you looking to build an aesthetic workplace with a calm environment, pleasing background, and radiation of good vibes? Mass timber can bring that vision to life. Today, our guest is Ricardo Brites, Director of Engineering & VDC at Mercer Mass Timber, a wood product manufacturing company in British Columbia. He is a committed structural engineer who is passionate about sustainability and innovation. He specializes in solid and mass timber structures. He brings a lot of scholarly rigor and real-world experience to every project. He holds a PhD in structural engineering from Universidade do Minho, Portugal. Join us as we dive into the world of mass timber and learn how mass timber can change the aesthetic of your workplace. We start the conversation by comparing the cost of other materials to mass timber, where Ricardo explains how it depends on the area. Then Ricardo describes the benefits of using mass timber, including being much lighter than concrete, as fast to assemble as steel frames due to its pr

Are you struggling with finding the desired outcome of your technical writing? You might’ve been overlooking some crucial details that make your writing doesn’t deliver the message to your audience properly. Pam Hurley is the founder of Hurley Write, which provides customized writing and reviewing workshops for world-class companies. Pam started her career in higher education, teaching students in technical subjects who were frequently irritated by their "inability" to write. Pam wanted these gifted, intelligent kids to know they could write; they just lacked the necessary resources. With over 125 years of combined experience working with professionals in a number of areas, including energy, engineering, biotech/pharma, government, and aerospace, Hurley Write's team of experts is made up of seasoned writers, teachers, and writing coaches. Hurley Write contends that critical thinking and problem-solving skills are the cornerstones of excellent document writing, which extends far beyond syntax. Pam joined us to

Family or business first? Have you ever wondered? There's no right or wrong answer for that. It depends on what people believe or how they've been taught to believe. While some people implement the family-first business, others believe in the business-first family. Both may seem right from different perspectives, but there's more to it than just being right or wrong. In this week's episode, we've had the pleasure of having a conversation with another industry expert, specializing in family business advocacy. Rob Ferguson is the founder and president of Ferguson Alliance, a family business strategic advisory service. Having led middle-market family-owned businesses for more than ten years, he uses his qualifications as a Certified Exit Planning Advisor and NACD Board Leadership Fellowship to help CEOs and boards navigate generational changes. His goal is to modify the statistics so that family companies last longer. He believes that with the correct foundation in place, family businesses may build an infinite

A leader is many things, but most importantly, a leader should be someone willing to take accountability, even if some things are out of their control. A great leader should have the ability to prove that actions speak louder than words. In this week’s episode, we have the absolute pleasure of conversing with an exceptional author, keynote speaker, Pat Tilman Military Scholar, and founder of Loyalty Point Leadership, Patrick Nelson. He is an accomplished leader who served in the US Army as a paratrooper for nearly seven years and led soldiers on three combat missions. His military awards include the Bronze Star Medal and the Purple Heart Medal. Patrick is an engaging facilitator who has conducted leadership development programs for a wide range of customers, including Fortune 500 companies and small enterprises from various industries. During one of his deployments, his failures as a leader resulted in one of his comrades being killed in combat. This life-changing experience led him on a quest to help others

Maintaining a healthy relationship takes hard work, no matter how personal or professional. It takes time and trust. To pass through the initial steps of building a relationship, you have to be patient and faithful. In this week’s episode of the podcast, we had the absolute pleasure of conversing with another industry professional, Fawn Radmanich, a marketing professional working in professional services marketing specifically focused on engineering and construction over the last 25 years. Her passion and skills include working in teams to win multimillion- and billion-dollar design and construction projects, spotting opportunities for personal and corporate branding, and cultivating a sense of community and participation among employees. As a strategic marketing and communications specialist, she has participated in over 800 pursuit activities and diverse market sectors, including higher education, civic, theme park entertainment, aviation, data centers, seismic and historic renovations, sports, and many mor

Being a leader is not just about the role, it's about the goal. The goal is to witness the growth process of those who work under you. A great leader knows when to be a coach and when to be in command, as both are necessary in the workplace. This week’s episode features Jake Thompson. Jake is a leadership performance coach, keynote speaker, and author. Jake has spent more than a decade working with leaders and organizations worldwide on how to get better results for themselves and their teams. He has been featured in Forbes and has directly impacted over 80,000 ambitious leaders, including those with multiple AGC state chapters, BOLDT, Baker Concrete, MW Builders, and more. His motivational business workshops offer his listeners doable actions and useful tactics they can implement right away to improve performance and achieve better outcomes in their careers and personal lives. He joined us today to talk about how to shift leadership styles from commander to coach in construction. We start the conversation wi