Tdiii Talk

Ever feel like using Facebook ads to promote your music on Spotify is a huge waste of money? Can't seem to get your conversion costs down? Spending more than you want?  I've felt this way too. Odds are, you're doing the same thing I was.  Making edits to your ads during the learning phase.  This one issue can tank your results and waste your money.  Stop wasting money on Facebook ads for Spotify. Watch the original video on my YouTube channel. Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!

All too often, a brand new Facebook ad campaign will kick off with lackluster results. High cost per conversion, low to no conversions at all, or, the worst, lots of conversions but no streams on Spotify.  Rest assured, we've all been there.  This is your guide to fixing some common problems when your Facebook ads aren't' performing well. Watch the original video on my YouTube channel. Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!

There are several different strategies to employ when running Facebook ads to promote your music on Spotify. You can start strong and taper off, start small and scale up, or simply set your budget and forget it.  But they all have one thing in common: if you're going to make budget adjustments, you need to do it the right way.  Get it wrong and you could cause your campaign to re-enter the learning phase and lose some valuable data in the process.  This is a walkthrough of adjusting your Spotify campaign budget with Facebook ads - the right way. Watch the original video on my YouTube channel. Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!

It can often seem like there is no clear path to making money from Spotify streams. But there is away.  It just takes time.  I like to refer to it as the "snowball effect", and it is a method of consistently growing your followers, and therefore, leverage, on Spotify so that you can decrease your ad spend and increase your revenue over time.  This is the trick to making money with Facebook Ads for Spotify.  Watch the original video on my YouTube channel. Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!

Every time you release a new song, it makes sense to start a brand new ad campaign to promote it. And when you start a new campaign for your new song, it makes sense to turn the previous campaigns off, right?  Wrong.  You should always keep your highest-performing Facebook ad campaign up and running.  This is a strategy I use to overlap existing campaigns with new ones to ensure I never lose my best one.  Keep your good Facebook ad campaigns going. Watch the original video on my YouTube channel. Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!

TikTok is one of the most transformative things to happen to the music industry in the last several years. Many artists have launched mega careers on the back of a single song's success on TikTok.  So, naturally, many independent musicians are now flocking to the platform to be heard and find their audience.  But how do you get your song into the hands of the right TikTok creators?  Well, Playlist Push has recently launched a brand new way to contact TikTok creators through their platform, giving artists access to thousands of fans and, potentially, millions of views.  I recently ran a TikTok campaign through Playlist Push and these are the results.  This is running a successful TikTok Campaign with Playlist Push.  Watch the original video on my YouTube channel. Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought! Try Playlist Push for yourself. Get 7.5% off your first campaign with the code: XTXL33Z

When you start a new Facebook ad campaign, you want it to perform well right out of the gate. The problem is, that usually doesn't happen.  Every campaign always seems to have this period of complete volatility right at the beginning.  Well, Facebook has a name for that. It's called the Learning Phase. And it's an important part of getting your ads to optimize properly.  This is understanding the Learning Phase with Facebook Ads for Spotify. Watch the original video on my YouTube channel. Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!

When you're running Facebook Ads for Spotify, you want to split test options at every level of your campaign. And part of that means testing different audience targeting options to bring you ad costs down.  But, just with testing ad creative, there's a right way and a wrong way.  This is my experience with doing everything wrong to arrive at a better way of testing ad set targeting with Facebook Ads for Spotify.  Watch the original video on my YouTube channel. Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!

This episode is pulled from a YouTube video I published in April of 2020. Here is the description from that video: In 2018, I had an epiphany: I was a hypocrite. I was giving loads of advice to others, but I wasn't doing any of it myself.  I decided to step away and re-evaluate.  Fast forward to 2020 and I have released a bunch of music, I just dropped my first music video, and I am constantly testing and trying new things, all while creating content around what I am doing.  I am no longer a hypocrite. I am a practitioner.  This is a video about why that journey unfolded the way it did and what that means for the future.  This is the "why" behind what I do - how I became an artist at 34 years old. Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!

When running Facebook ads for Spotify, split testing is a crucial step in the optimization process, but it is possible to overdo it.  I know from experience.  Take it from me, more options aren't always better. While you should always be a/b testing your ad creative, going overboard can destroy your campaign results and cost you a lot of money in the process.  Don't over-complicate your Facebook ads for Spotify.  Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!

When you drop a new song, you want your ads to perform well and drive lots of traffic to your Spotify profile within the first week. But how do you know which ad will resonate the best with your audience?  The short answer is: you don't.  The best way to overcome this is to split-test several different creative options at once, and let Facebook's algorithm do the heavy lifting for you.  In this episode, I show you how to split test Facebook ads for Spotify.  Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!

The word "brand" can be mysterious at times. What does it mean? How does it apply to music or being an artist? And what if I get it wrong? How do I fix it?  In this episode, I walk you through what being a "brand" actually means and how to make adjustments along the way until you get it right.  This is branding yourself as an artist (and when to change it).  Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!

When it comes to using Facebook Ads to drive traffic to Spotify, I've made my fair share of mistakes. Well, maybe more than my fair share.  But in my book, failures are teachable moments. So I want to share some of my biggest ones with the hope that it will help you avoid the same missteps.  These are the top 10 biggest mistakes I've made with Facebook Ads for Spotify. Like this episode of the podcast? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!

Whatever the reasons, sometimes an artist's name just needs to be changed on streaming platforms. Unfortunately, most digital distributors will tell you it's just not possible.  The common solution that is presented is to just delete your old profile and re-upload your music to a new one.  I'm here to tell you that you don't have to do that.  It turns out changing your artist name on Spotify (and every other store) is not only possible, it's actually not quite as complicated as you might think.  You want to change your artist name on Spotify? Here's how I did it. Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!

So you've driven some traffic to your Spotify profile with Facebook Ads. Now what? What do you do with those new listeners who are excited about your music? Well, you tell them about the next song you have coming out. And the next one. And the next one.  But odds are your fans aren't just on Facebook and Instagram. They're on YouTube too. And Twitter.  So how do you get to them?  I use a website called PixelMe. In short, PixelMe allows you to embed pixels from multiple sources into one clean link that you can use for your ad campaigns. This allows you to retarget your audience no matter where they are.  In this episode, I'm going to walk you through how to retarget your Spotify listeners across multiple platforms using PixelMe. Try PixelMe free for 7 days: https://pixelme.grsm.io/tomdupreeiii6148.  Watch this episode on YouTube: https://youtu.be/GrYsB0AJGfA.  Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!

Staying home has never been more important than in 2020. But that doesn't mean you need to sit around twiddling your thumbs.  As social distancing and quarantine continue to impact our lives, the creative process is becoming increasingly remote out of sheer necessity.  As someone who has been at the remote music game for over five years, I can tell you a thing or two about what works to build your career from the comfort of your own home.  These are my three must-haves to become a successful remote musician. Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!

I have long been trying to crack the code on how to legitimately grow my audience on Spotify without going through gatekeepers or playlisters and without padding my streaming numbers (even accidentally).  It seems like most of the options out there present great opportunities to boost your numbers but don't really provide much true growth potential as an artist.  Well, I think I've finally figured it out.  I recently began experimenting with Facebook Ads to drive traffic to my Spotify profile, and, through much trial and error, I believe I've finally cracked the code on how to gain real fans, real followers, and real engagement.  In this episode, I unpack all of the data, all of the results of my recent two-week experiment, and I show you exactly how to repeat what I've done using Facebook Ad Manager.  This is how I doubled my Spotify followers in two weeks. Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!

The right Spotify release strategy can mean the difference between gaining fans every day and wracking your brain about what you're doing wrong.  Trust me, I know.  The key to growing your fanbase, especially as a new artist, is consistency. You have to consistently release good music on a regular basis.  Sounds simple, right? In many ways, it really is.  Flooding the market with all of your music at once, in the form of an EP or full-length album, can be counterproductive to building a lasting fanbase and, ultimately, growing your business.  In this episode of Sounds of the Future, I share the reasons why you should be releasing singles on Spotify and not EPs or albums. Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!

I recently came across fellow YouTuber and absolute-gem-of-a-human-being Andrew Southworth's channel when a video of his was recommended to me in the comments of one of my own. Long story short, I latched onto his content immediately and started making my way down the rabbit hole, learning as much as I could from him.  Less than a week after discovering his channel, he cold-emailed me and asked if I'd be interested in making a couple of collab videos–one for his channel and one for mine.  Needless to say, I was pumped!  In this episode of Sounds of the Future, Andrew helps me make sense of just how to win when using Facebook Ads for music promotion. He provides valuable insight into how to make the platform work best for you and what opportunities provide the highest ROI, currently. He also, at my behest, shares some of his marketing experiments that turned out to be complete disasters.  There is a ton to learn here. I hope you'll get as much out of it as I did.  Check out Andrew's ch

So you wanna get your song added to playlists on Spotify, huh? And you're thinking about using Playlist Push to do that? Trust me, I hear ya. Here are 3 things you need to know before using Playlist Push.  Want to try Playlist Push for yourself? Get 7.5% off your first campaign with the code: XTXL33Z  Hit me up on Twitter (@tomdupreeiii) and let me know what you thought of this episode!