Tdiii Talk

In early 2022, I switched from Facebook conversion ads to traffic ads as a tool to grow my fanbase on Spotify. After months of success with traffic ads for Spotify, I decided to begin testing conversion ads once again.  Over the past 30 days or so, I have tested several different ad sets, all inside a new Spotify conversion campaign using Facebook ads.  So let's take a look inside my new Facebook conversion ads for Spotify to see how I've set them up and how they are performing.  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

Not all streams on Spotify are created equal. The amount an artist makes per stream is largely determined by which country that stream comes from. A combination of Spotify premium subscribers, ad revenue, and overall stream volume all combine to determine an artist's royalty payout.  But which countries pay the best on Spotify? Which countries pay the worst? And which countries should we be targeting?  Let's dive into which countries pay the most per stream on Spotify.  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

Out of all of the artists on Spotify, there are 20 that hold the top spots in terms of Spotify listeners and Spotify followers. And these global artists have fans from all over the world.  But out of all of those listeners and followers, do they have anything in common? Is there a pattern to be found with respect to who is listening to Ed Sheeran, Justin Bieber, and The Weeknd?  Well, it turns out, there is.  I sought to uncover who's listening to the top artists on Spotify, and this is what I found.  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

Spotify has recently announced that it will be joining the likes of Reddit, Meta, and Twitter by integrating NFTs into its platform. It is currently testing an NFT gallery integration with a couple of artists in the United States to see how it is received.  Despite the fact that the overall crypto market has cooled in recent months, NFTs remain a formidable technology with massive potential.  So will this new Spotify integration go the distance? Or will it be another tested product that doesn't make the cut?  Let's dig into why Spotify is adding an NFT gallery to artist profiles.  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

Carrd is one of the most powerful no-code website builders out there, and it is perfect for artists. Whether you need a landing page or a link in bio, Carrd has you covered.  But what if there was a way to create your website and you link in bio, all at your own domain? Well, with Carrd, you can do that.  Here's how I built my artist website with Carrd to have my desktop website and my mobile link in bio all in the same place.  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

Email marketing is the overlooked, unsung hero of music marketing. We spend a lot of time on social media and advertising platforms, but the ultimate goal is the email address.  If you can email your fans and listeners, they are officially in your network, and that's precisely what we want.  I've been testing a Facebook and Instagram ad retargeting strategy to capture listener email addresses for the past couple of weeks, and these are the results.  Here's how I capture emails from my Spotify listeners.  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

Instagram is a great place to advertise your music on Spotify. But did you know that you can take all of those Instagram comments, likes, shares, and follows and turn them into an audience with Facebook ads?  Creating a custom audience and a lookalike audience from your Instagram engagement is a highly effective method to supercharge your follower growth on Spotify.  This is how to create a lookalike audience from Instagram engagement using Facebook ads.  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

Facebook traffic ads are a simple, yet highly effective way to grow your fanbase on Spotify. And if you want to put forth the most professional look in your ads, using your own branded domain with a link redirect is a great place to start.  But are link redirects allowed in Facebook advertising? Are Facebook's advertising policies clear on the subject?  Let's dig into Facebook's advertising policies and tools to answer the question: can I use a link redirect in my Facebook ads for Spotify?  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

I have been waiting for a next-gen music platform that combines music streaming, distribution, and music NFTs all in one place. And now, I've finally found it.  Emanate is a true "all-in-one" music platform of the future. It allows you to sell music NFTs, collect royalties from traditional streaming platforms, and earn cryptocurrency royalties from your music directly on-platform.  This is an overview of Emanate - music streaming, distribution, & NFTs, all in one place.  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

Why do we even need to worry about marketing our music? What are we trying to gain? Is it streams on Spotify? Followers? Listeners? Video views?  My thought is that most of us haven't considered the end goal of marketing our music. Instead, we're constantly stuck at square one, trying to build a following on Spotify. But why?  Well, this is why I think we should be marketing our music.  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

Facebook traffic ads are a simple, yet highly effective tool to grow your fanbase on Spotify–easy to implement and useful for gaining Spotify followers as well as Spotify streams.  I've managed to increase my Spotify follower count by over 400 over the past two months by using nothing more than traffic ads on Facebook.  This is a complete walkthrough of how to set up Facebook traffic ads for Spotify.  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

Music NFTs continue to be a revolutionary way for artists to monetize their work and for fans to support the musicians they love the most. And one of my favorite new platforms on the scene is Mint Songs.  Mint Songs is a music NFT platform built on Polygon. This means it's fast and cheap, a perfect combination for the independent artist community.  So let's dive into my favorite music NFT platform on Polygon: Mint Songs.  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

This is a weekly live stream Q&A session where we discuss music, marketing, branding, business, entrepreneurship, NFTs, crypto, and anything else you guys wanna jam on. Every week we cover topics like Facebook ads for Spotify, growing your Instagram following, mastering Spotify for Artists, Spotify algorithmic playlists, cryptocurrency, the creator economy, music NFTs, and much, much more. Did you miss this one? Join us next time, Fridays at 12 PM Central Time U.S. Watch the original video on my YouTube channel. Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought!

Being an independent artist is a ton of work. And when any one of us starts, there's no roadmap to follow. We have to figure it out as we go.  For me, there are a few things I wish I had known (and embraced) about being an independent artist earlier.  These are the 10 things I wish I knew before I became an artist.  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

I recently began testing Snapchat ads to grow my Spotify followers, listeners, and streams. Having come from using Facebook ads for Spotify over the past couple of years, I was excited to get started with Snapchat's advertising platform.  Setting up ads with Snapchat is a breeze and felt very familiar when it came to using it to market my music on Spotify.  This is an in-depth look at getting started with Snapchat ads for Spotify.  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

This is a weekly live stream Q&A session where we discuss music, marketing, branding, business, entrepreneurship, NFTs, crypto, and anything else you guys wanna jam on.  Every week we cover topics like Facebook ads for Spotify, growing your Instagram following, mastering Spotify for Artists, Spotify algorithmic playlists, cryptocurrency, the creator economy, music NFTs, and much, much more.  Did you miss this one? Join us next time, Fridays at 12 PM Central Time U.S.  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

Being a "content creator" is often an insulting term for musicians and recording artists, but it's a necessary part of the game. But how do we go about creating engaging content around our music without making everything about our current release?  Whether you're an artist making content for YouTube, Instagram, TikTok, or something else, there are a few different ways to craft your content strategy so that you serve and entertain your audience on a regular basis.  This is my content creation strategy for Artists and Musicians.  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

I have used Facebook conversion ads to send traffic to Spotify for the past year and a half. I've grown my Spotify followers, Spotify streams, and Spotify listeners like clockwork.  But recently, Facebook's pixel and conversion tracking have had some serious issues. There have been lots of conversion reporting problems from Facebook, making data untrustworthy at best and unusable at worst.  As a result, I have switched all of my Spotify advertising over to traffic ads. This is why I stopped using Facebook conversion ads for Spotify.  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

I recently released my second waterfall release of the year: "Dark: When We Were Young". For this release, I ran a Facebook conversion campaign as I always have.  But the results were not as expected.  Let's break down the release data on Spotify for Artists and inside of Facebook Business Manager to figure out what went down. This is a look inside my Spotify release campaign for "Dark: When We Were Young".  Watch the original video on my YouTube channel.  Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought! 

This is a weekly live stream Q&A session where we discuss music, marketing, branding, business, entrepreneurship, NFTs, crypto, and anything else you guys wanna jam on. Every week we cover topics like Facebook ads for Spotify, growing your Instagram following, mastering Spotify for Artists, Spotify algorithmic playlists, cryptocurrency, the creator economy, music NFTs, and much, much more. Did you miss this one? Join us next time, Fridays at 12 PM Central Time U.S. Watch the original video on my YouTube channel. Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought!