Fohr Ground

Alyssa Coscarelli is a freelance fashion writer, editor, and consultant based here in NYC. After graduating LIM College, she immediately started working at Refinery29 after a successful internship there. Over time, her Instagram work on the side outpaced her day job and, just two months ago, she transitioned to becoming a full-time influencer.In this episode, Fohr Marketing Director + host Tim Jeffreys talks to Alyssa about that career change, where her style inspiration comes from, and how she cultivates her taste. On top of that, they also cover how Alyssa finds a balance between Instagram and reality as well as overcoming doubt and being put in a box.

In our third episode, host Tim Jeffreys talks with Jovel Roystan, menswear influencer based in New York City. He started his career as a buyer at Macy’s before moving to ASOS as a Social Media Executive for three years.While working in corporate jobs, he managed to start, grow, and maintain quite a following. Just few months ago, he made the leap to being an influencer full-time—a goal of his since 2012.In this episode, they have a wide ranging conversation: from Jovel’s Tumblr days in 2010 to the moment he knew he would pursue influencer work full-time. It’s a story of humble beginnings and figuring out how to make a $5 shirt look cool.

In the second episode of Fohr Ground, our host Tim Jeffreys talks to Danielle Bernstein, entrepreneur and blogger behind @weworewhat. Fohr Brand Communications Manager Stephanie Rubin joins the conversation as one of Danielle's longtime friends.They discuss Danielle's recent milestone of hitting 2 million Instagram followers, how she began blogging and (eventually) fashion designing, and how she manages to unwind in between her many projects.In addition to her blog, Danielle is the powerhouse behind the fashion brand Second Skin Overalls and We Wore What Swim collection for Onia. At 26, she made it on Forbes 30 Under 30.

James Nord, CEO of Fohr, host of A Drink with James, and general bon vivant is our guest in the inaugural episode of Fohr Ground.