Fohr Ground

We caught up with Paris-based content creator Marissa Cox (@ruerodier) for this week’s episode of Fohr Ground. In this episode, we go very in-depth about Marissa’s journey, about what the influencer marketing world is like in Paris. Marissa has a unique perspective of having her audience split between England, Paris, and America, and really provides some insight into how she approaches her work given that she works for brands (and speaks to an audience) that’s on a completely different continent.

We’re back on Fohr Ground this week with Yu Cui (@fishflourish), who details her unique path on becoming a content creator. Fish, as she is known, grew up in China and took an untraditional path by moving to New York for college. Not knowing what she wanted to do originally, She eventually found her way into studying musical theatre, and the rest was history. We sat down with her just a few months after she just finished up her masters in Musical Theater. In this episode, we cover everything from musicals to content creation to growing up in China, and how she draws from all her experiences to express herself creatively.

Andrea Maria (@dearmilano), as one of Mexico’s first fashion bloggers you’d think that she’d been wanting to do this her life, but that wasn’t the case. Growing up in both Mexico and Texas she loved style and fashion, but it wasn’t until a trip to Milan that shifted her focus and when she wanted to turn it into a profession, and she hasn’t looked back since.

Micaela Verrelien is a creative director and content creator based in New York. While she was always artistic, she grew up on a traditional path and became an accountant. It wasn’t until she started her blog that she developed her sense of style and creative direction. Taking one glance at her Instagram, you can see she’s full of positivity and self-love. She shares the work she did on the film, Black Girl Church, as the creative director.

Joe Greer is a self-taught photographer based in New York. Having gotten his start shooting iPhone photos on Instagram, you can now find him shooting on both film and digital cameras. He stopped by our offices to share how Instagram shaped his craft, how he branched out artistically, and his approach to taking an impactful photo.

Will Taylor joins us to cover how he leveraged his background in traditional media to build Bright Bazaar, a lifestyle blog about interior design, travel, and men's fashion. He talks about the urge to make the move across the pond and how, together with his partner, have built Bright Bazaar into the thriving business it is today.

From starting Metro Man eight years ago to building a brand from scratch, Moti Ankari stays busy. It was just three years ago that he and fellow influencer Marcel Floruss were guests on A Drink With James. Around the time, they also launched Ankari Floruss. Moti joins us to cover how he built his personal brand, his collaborations with Marcel on their shoe brand, and how they leverage their experiences as both influencers and brand people. Sit back because we're going back to school—welcome to Brand Building 101!

This week, we’re doing something a little different. With influencers running small businesses through Instagram, it made sense for us to sit down with brand consultant Emily Schildt who founded Pop-Up Grocer just this year. We learn what it takes to run your own store, when you know you've got a great idea, and how to find satisfaction (even if you're a perfectionist).

Dennis Todisco is a Boston raised, New York City based content creator. He’s worked at brands like Nike and Twitter and now focuses on @outfitgrid and his personal account full-time. If you’re not familiar, Outfit Grid is simple: users submit the clothes they wore that day, neatly folded and organized, in a square frame. Dennis has been posting these everyday since 2012. He shares how he’s been consistent, the importance of strong communities, and tips for influencers to make the most out of Twitter.

From swimming with jaguars in Honduras to partying with Rihanna in Barbados, Tanyka has come a long way from her small town in Connecticut. She shares how she had to get in touch with herself—through meditation and solo travels—before she got in touch with her Instagram family.

Essence Gant is the Beauty Director at BuzzFeed. As more people in the media industry are motivated to grow their social media and cultivate a personal brand, she sets an example of doing that while being true to yourself. In this episode, she shares the insights she's learned from her unconventional path: from breaking into the industry to leveraging internships to a career.

Matt Chu is a New York based art director and full-time fashion buyer. One glance at his Instagram and you can see clearly what he’s about: taking amazing photos and showcasing his unique, genderless style. In this episode, he talks about developing a vision, training his audience, and being intentional—whether it's with his account or the events he attends in real life.

On the podcast, we’ve talked to influencers with dreams to start their own collections and even a few who already have their own brands. Gigi is in the unique position of launching her first fashion line right. now. She talks us through the journey, what it’s like learning things along the way, and the importance of following your gut.

A year into being a full-time influencer, Olivia shares how she got to where she is today. From Florida to New York, pageants to content creation. Hear her open up about having anxiety, using her platform for good, and living in the moment.

Sabrina is a nurse, content creator, and lifelong New Yorker. While many influencers aspire to create content full-time, she balances both her passions and has no plans to stop. Hear how the contrast of the two helps her excel in both.

Before her flight from NYC to Dallas, Missy stopped by Fohr HQ to talk about how her military experience shapes her perspective and process. She also opens up about why it's okay to take a step back from content creation to deal with real life.

Tyla’s influencer career as we know it began with one big moment: her decision to document her natural hair journey. Since then, she’s been on a mission to help women embrace their natural selves and how to look their best for less.

Growing up, Leo read the pages of GQ and watched popular movies, never seeing anyone who looked like him. That set him off on wanting to be the representation he sought. Sure enough, he did just that. Hear how he made it work and why it’s so important that diverse, positive images exist for the next generation.