Vortex Nation Podcast

Ever wonder what things looked like at Vortex back in 2002 or maybe what some of the biggest hits and misses have been over the years when it comes to product? Mark and Jimmy join Paul Neess, frequent guest to the podcast and Vortex employee since darn near day one, and Joe Hamilton, new guest and one of the very first members of our sales team. We chat business and marketing from the perspective of an emerging small family business and what the relationship between product development and those pesky sales guys is really like. You'll hear some of our most notorious screw-ups as well as some of the biggest bright spots that ultimately led to the Vortex you know today. With only an "About You" section to read on our website and little information about our history elsewhere, many of you have asked for an episode just like this. In the end, the reason we're still around to this day and able to have this conversation is thanks to you, Vortex Nation, so the biggest shoutout and thanks goes to you! As al

Buckle those brains up, folks. Jeff Sturgis is about to drop more knowledge on whitetail habitat in an hour and a half than you ever thought possible. In addition to understanding the premiere habitat that whitetails prefer, we’ll dive into daytime locations vs nocturnal areas, what these areas are comprised of and how you can create them on the property you hunt if they don’t already exist. Most hunters who manage land for deer hunting tactfully plant food plots to attract deer to strategic ambush locations, but you’ll learn why sometimes doing so can actually have a negative impact on your property. Instead, there’s plenty of other tactics that can be used to create your own deer mecca – including waterholes, hinge-cutting, and more. Jeff has dedicated his entire career to understanding whitetails while hunting them on small properties and public land all across the country, so settle in and sink your teeth into this ultra-dense dish of deer hunting know-how.   As always - let us know if there are any topic

Mark and Jimmy join Ryan Muckenhirn, Ian Klemm and Adam Maxwell for some good old fashioned American show and tell. This time to the tune of WW2(ish) era rifles. This era in firearms has to be one of the most exciting, as powers from across the world called on their most intelligent minds to create better weaponry in order to outgun their opponents. Firearms we discuss in this podcast include Ian's "Cigarette rifle" - a sporterized Mauser 98 chambered in a cartridge you wouldn't expect, Adam's Springfield 1903 bolt action rifle, Mark's single shot US Army .45-70 1873, Jimmy's Lee Enfield No. 4 Mk 1*, Ryan's M1 Garand and the backup gun, a .22 LR replica of an STG 44. As we've said many times, if you like hunting, shooting, competing in shooting sports, or anything else involving guns, we'd have a hard time believing you don't think these things and their history are cool. Check this out and by all means - if you hear anything we missed or have any interesting pieces to add about any of these firearm

Mark, Jimmy and Erik join Brian Austin, a local fitness instructor and big partner of Train to Hunt, to talk functional fitness for backcountry western hunting along with some of the awesome and intense archery challenges they put on throughout the year to get hunters in shape to enjoy their time more in the wilderness during hunting season. Jimmy draws on some of his experience as a former track & field athlete to point out the differences he's seen transitioning to the fitness necessary for hunting and Brian breaks out his pack, sandbags, wooden box and his bow to do some semi-live exercises and instructions for those of you looking to get off the couch this winter in preparation for next fall. We talk where to start, avoiding injury, exercises you can do at home with relatively minimal equipment and how you can even put your work into a competitive outlet with Train to Hunt's archery challenges all over the country. We do our best to explain the exercises Brian is doing verbally, but if you get the cha

"As deer hunters, are we doing more harm than good in the way we talk about our sport?" If you've ever said this yourself or heard others say it and got to wondering - "What really made that a nice buck?" This is the podcast for you. Mark, Jimmy and Erik dive in on the tricky topics of trophy hunting, naming deer, scoring bucks, the context (or lack thereof) that we put on social media as hunters, an interesting letter we received from an anti-hunting 3rd grader, killing a buck that someone else had history with and a ton more. The point of this episode is not to say that our opinion is 100% correct or that we hold all the answers by any means, but rather to shed light on a great deal of the behind-the-scenes work and respect for wildlife that goes into each and every hunt for those who are not as familiar with our sport. As hunters, we can always work to improve our messaging to the public, especially in this day and age of social media, to properly give our highly complex and incredibly

There could be infinitely many more podcasts dedicated to reloading and its seemingly countless talking points, but we did our best to cram some more advanced reloading knowledge into this 201 level reloading podcast with Mark, Jimmy, Paul Ness and in-house reloading guru Scott Parks. Ever wonder how ambient temperature can effect your load and its accuracy? Can having the highest possible BC bullet actually cause problems with your accuracy and consistency? Should reloaders choose a rifle first, then develop a cartridge around it, or is the opposite order of operations the best course of action? One of the most asked for episodes is finally here. If you haven't listened to our first episode as part of this "Mini series" yet, check out Reloading 101 for a basic introduction to the topic before Scott Parks infiltrates your brain with some serious knowledge in 201. As always - let us know if there are any topics you'd like covered on the Vortex Nation podcast by asking us on any one of our social medi

Our favorite hobbies tend to have two things in common - They're tremendously addictive and often times expensive. To many, a great way to ease this burden would be becoming sponsored by one or more companies in the industry or joining them as a brand ambassador to aid in some of the gear and financial aspects of our addiction - er - "Hobby". Mark, Jimmy, Adam Maxwell and Reuben Aleckson sit down with Josh Tarrant, competitive shooter and Vortex brand ambassador, to talk about what it's really like being in his position as an extension of the brand. It may come as a surprise to a great deal of people to learn that the life of a brand ambassador isn't all free products and casual Instagram posts. Josh explains it as an additional part time job to his regular full time employment and Adam Maxwell says "The cheapest piece of equipment you'll ever buy is the one you went to the store and paid full retail for." eluding to the large amount of sweat equity and work one would need to do in order t

Ball on a budget – The cost/perceived cost of gear, can be a barrier for those new to hunting. It doesn’t’ have to be! Jim, Mark, Erik and Ryan scour the web for 20 minutes and give 4 comprehensive, incredibly inexpensive, gear breakdowns to get you fully outfitted for a field foray you’ll never forget. We also cover gear buying tactics geared toward minimal impact on your budget and maximum impact on your freezer, offsetting gear costs with meat procurement, a $15 treestand, and more. If you’re new to hunting or just love a hell-of-a-bargain, listen up. This one's for you!As always - let us know if there are any topics you'd like covered on the Vortex Nation podcast by asking us on any one of our social media platforms and using #VortexNationPodcast.Already listened, but want the show notes for reference afterwards? You can find them here: https://vortexoptics.com/vortex-nation-podcast

How do you make a riflescope? The idea, optical design, mechanical design, machining, finishing, tolerancing, metrology, assembly, testing and ultimately producing an optic in a commercial setting - Have you ever wondered just what it takes to make this a reality? Sam Hamilton, chief engineer of a special military-focused division within Vortex joins Mark and Jimmy to recollect the entire process of developing the AMG 6-24x50 riflescope from beginning to end. Many of you have asked how this process works, so we went to the source of what is now, to our knowledge, the most American made riflescope on the market today. Not only do we get an in-depth idea of what goes into the development of any riflescope, but also the daunting task of actually manufacturing that product from scratch to be a top-tier, ultra-precision optic. We discuss how your eye is actually a critical part to the optical system, misconceptions about "Glass" in optics, machining processes and incredibly tight tolerances, tough lesson

After battling some stomach issues, Jimmy, Mark and Ryan hammer out another HYR episode on late season Nebraska muzzleloader season. Commonly thought of as an “Old school” means of hunting big game, these guys brought out the technical gear from apparel to even the firearms themselves, rocking some very special, high precision, long range capable muzzleloaders. We also discuss buffalo, hunting in groups, learning experiences behind an unfortunate but clean miss and why you should never leave your ribs in the field! Check it out and maybe next December you, too, can add a special late season muzzleloader hunt to your schedule. As always - let us know if there are any topics you'd like covered on the Vortex Nation podcast by asking us on any one of our social media platforms and using #VortexNationPodcast.

Jimmy, Mark and Nick Laufenberg join Chris Andrews of Best Targets and Kristina Pugh from Grunt Style to discuss one of the most grueling and challenging shooting matches ever spawned – The Mammoth Sniper Challenge. This 3-day event takes place in early January and tests shooters’ endurance, skill and willpower as they ruck nearly 10 miles every day with precision long range shooting stations dispersed amongst their route. In the evening, those who opt for the tough-guy challenge are also required to camp out overnight, carrying all their gear on their backs throughout the entire challenge. Chris and Kristina have played an integral role in developing this year’s match which will be the first sniper match that is both open to civilians and takes place on an active duty military installation. Check it out and if you’re thinking this sounds like the match for you, start preparing for next year’s event right now! As always - let us know if there are any topics you'd like covered on the Vortex Nation podcast by a

Land Tawney, President/CEO of Back Country Hunters & Anglers (BHA), and Jason Meekhof, BHA Great Lakes Chapter Coordinator, sit down with Mark and Jimmy to talk BHA’s history and mission, as well as breaking down the huge variety of state, local and federal public lands at your disposal and their different attributes. We discuss BHA’s current main objectives, the differences between state and federal public lands, the politics and behind-the-scenes action behind each type of public land and what you can do to protect and serve the public lands in your area and around the country. BHA is an organization committed to ensuring there’s ample access to public land and waters in the U.S. and healthy fish and wildlife habitat when you get there. Land and Jason were kind enough to join us for a morning of rabbit and squirrel hunting, followed by a podcast and one heck of a pint night locally in the Madison, WI area. If you’re not part of BHA, listen in to this podcast to hear what they’re all about and decide if

Ever listened to a podcast where the hosts are also shooting while talking? Continuing with our semi-live series on setting up your rifle, we’ve gone from mounting the optic to getting things zeroed in and ready to go at your first trip to the range. Proper equipment, bore sighting, 3-round groups, making adjustments and troubleshooting potential road bumps are just a few of the things we discuss in this podcast at the range. Sighting in a riflescope can be intimidating to newer shooters venturing out on their own, and can even bring unnecessary stress or frustration to seasoned shooters who dread this crucial step in assuring your rifle’s longevity and reliability. It may come as no surprise that we’ve sighted in a riflescope or two in our time here at Vortex, and with all those scopes have come a host of tips and tricks that can make your zero-in process a snap and set you up for ultimately accuracy and a long time of success with your rifle and optic combination. Listen on your commute, or tune in on YouTu

Judson Jennings and Kendall Card from Camofire, Blackovis, Crispi Boots USA and a host of other outdoors and hunting related entities sit down with Mark, Jimmy and Paul to discuss their history in the outdoor hunting gear and apparel business and the ever-evolving world of hunting from tactics to the gear we wear in the field. Not only do these guys get out and use the very products they sell to the max, but so do their employees, who are always ready to answer calls and e-mails to help fellow hunters and outdoorsmen conquer the backcountry. It can be difficult to get to know the behind-the-scenes workings of any business so customer-focused, so we took this opportunity to get to know two of the very important people behind their operation and their history with the company from the very beginning. On top of that we learn a little about goats and pack llamas, elk hunting from a tree stand and mentoring new western hunters. As always, let us know what you think of the podcast and if you have any ideas for futu

Ultralight hunters make up a strange mix of total nerds and freak athletes – almost all bound to conquer some of the roughest terrain on the planet in search of rare and unique game. If you’ve ever been forced to listen to their endless stressing over ounces or studied their kit and all its strange gadgets and wondered to yourself – “Why don’t you just do more pushups and carry normal stuff?” – Perhaps this podcast will change your tune. International man of mystery and ultralight hunter extraordinaire Dave Hamilton joins Jimmy, Mark, Erik Barber (Not known for his ultralight-ness), Ryan Muckenhirn and long-time western guide Paul Neess to discuss this highly technical, nerdy and awesome topic. From tips to keep your pack contents to a minimum and extreme ultralight gear that gets the job done – all the way to dehydrated water - we cover some serious ground here. As always - let us know if there are any topics you'd like covered on the Vortex Nation podcast by asking us on any one of our social media platform

"Sit day one, drive day two." What more could there be to gun season deer tactics? Amidst all the chaos in some states, how can you still manage to set yourself up for a successful hunt? Is it even worth it to go out after opening day/weekend? What exactly is a deer drive anyway and is there really a "right" way to do it? These are just a few of the topics discussed in this episode dedicated to gun deer season primarily in the midwest with our special guest, Jake Huebschman, from the Hunting Public. A lot of what we focus on here is Wisconsin's iconic gun deer season, being ours and Jake's home state, but we'd love to hear about gun season in your neck of the woods, too! Drop us a comment on IG @vortexnationpodcast after you listen!Already listened, but want the show notes for reference afterwards? You can find them here: https://vortexoptics.com/vortex-nation-podcast

Full disclosure – this can be a touchy subject for a lot of hunters. The topic of public disclosure of hunting “spots” came up after a past episode and Jimmy, Mark, Ryan and Erik all have some varying thoughts on the matter. Do hunters of public land gain too much of a sense of ownership over certain hunting areas? Hunter recruitment is lower than ever, but are some hunters actually happy about it? Is this more an issue of opposing sides simply not wanting their counterparts to have “Too easy of a hunt”? Are we helping state and local wildlife agencies and management if we’re keeping our stories and locations “Hush hush” from the outside world? These are just a few of the topics discussed in this podcast. We completely understand that there are a variety of opinions on the topic and fully respect everyone’s thoughts on the matter. In fact – we’d love to hear what you think about this very topic, too. As always, let’s work to keep the discussion positive for everyone and respectful because in the end, we’re al

For nearly all of us (With the exception of Mark) firearms are more than just tools - They’re engineering marvels with interesting origins and stories associated with their creation and applications throughout history. Jimmy and Mark sit down with firearms enthusiasts Ryan Muckenhirn, Jimmy Jordan, Adam Maxwell and new guest Ian Klemm to talk about a whole host of obscure, interesting, historical and downright awesome firearms from their collections and the numerous rabbit trails that inevitably follow when you get a bunch of gun nerds in one room with visual aids. Everything from unique cartridges, oddball designs, requirements of end users in different times than our own and much more are discussed in this special “Show-and-tell” episode. Let us know what you think and if you’d like to hear more in the future. Also, if you have any suggestions of interesting firearms to discuss, we’d love to hear them so we can maybe add more to our next special!

Adam and Reub get back from UML (United Multigun League) Traditional Nationals Match and sit down with Jimmy and Mark to discuss all manner of things 3 Gun. First off – we’ve never really talked about where the sport of 3 Gun even came from! What’s the deal with these different divisions of 3 Gun and what is this relatively new and quickly growing division called UML? What was it about this UML Traditional Nationals match that made Reuben say it was his “Favorite match of the season”? And why the hell hasn’t Mark finished his AR yet?? So many questions, so many answers and it’s all packed in less than an hour. As always - let us know if there are any topics you'd like covered on the Vortex Nation podcast by asking us on any one of our social media platforms and using #VortexNationPodcast.

With so much focus on the hunting strategies and tactics that lead up to the shot, it’s easy to overlook the most important events that follow – picking up the blood trail. The sound of the hit, animal’s body language, and sign left behind like hair and color/texture of blood all dictate your next move to recover the animal. Jimmy, Mark, Paul, Ryan, and Erik all sit down to discuss some of the craziest blood trails and the wild-goose chases they were led on and what they learned from the experience on this episode. Spoiler alert: stick around to the very end to hear Paul explain a tracking job that ended in the most unpredictable way imaginable.   You’ve probably had some interesting takeaways from blood trails of your own, and we want to hear all about it! If this is a topic you want us to dive further into – let us know! We could certainly dive into a second part of this one. As always, if there’s anything else you want to hear about, just hit us up on one of our many social media platforms using #VortexNat