Projectme

Top mistakes you’re making when pricing your offers. When it comes time to figure out what to charge for your offers, this is when all of the self-doubt, imposter syndrome, and money noise gets really loud. Let me clear up some false beliefs for you, and lay down the facts: MYTH: Lowering your prices isn’t going to make more people buy from you. FACTS: When you undercharge for something, it can actually cause people to question the authenticity and quality. MYTH: Raising your prices isn’t necessarily going to make you more money. FACTS: If you out-price your market and your ideal clients, you will end up making less money, and turn off your potential clients. MYTH: Determine your prices based on how long you’ve been in business, how many followers you have, or your list of credentials. FACTS: Determine your prices based on level of expertise + market demand + level of experience + value of the service/product So you can stop stressing over what to charge, I’ve laid it all out on this episode, so you can confi

My passive income increased by more an 800% once I understood how to write powerful copy and content for my businesses. When you nail your sales pages, your emails, your social media posts, and even your website copy, your services and products can sell without you having to be directly involved. Hence, the ‘make money while you sleep,’ that we all want more of. Can I get an AMEN ?! (CUE INACCURATE ASSUMPTION) “Easy for you Tiffany, you’re a professionally trained journalist.” You do not have to be some highly educated writer to learn copywriting. In fact, the more you write like how you talk in the digital marketing world, the better. My clients who’ve spent years in corporate, who are doctors, accountants, lawyers, etc… have a harder time learning this skill. One of the most deadly mistakes in great digital content writing is to be too formal, too proper, too perfect, and even too grammatically correct. Notice how this post is spaced out, technically, not grammatically correct, to have all of these sentence

If I only had 1 to 2 hours per day, here’s how I would grow a business… This is top question I get from new entrepreneurs, workin’ a side-hustle. “I only have 1 to 2 hours per day to dedicate to growing my business, what should I focus on?” Of course my answer is customized depending on what type of business, your existing strengths and skill sets, combined with your goals, but I do have some clear-cut non-negotiables for you. First, we need to level set your expectations. Your business won’t grow quickly from scratch with only dedicating 1-2 hours per day, but you can certainly move the needle and make money. Kinda like weight-training, you wont have major GAINS if you just train one of two times per week, or even with 10 minutes per day, but you will make progress. Something is always better than nothing. (well…in most cases LMAFO) What to focus on in your business with only 1-2 hours a day: Nail down your profitable niche and the emotions of your ideal client *(if this has you stuck, stop wasting your li

The pressure to be perfect is killing people, are you’re part of the problem. The perfectly organized bookshelf. The perfect ab lines. The perfect Instagram feed. The perfect hair. The perfect organic meals. The perfectly cute children. As we scroll our social media feeds, we are pumped with constant reminders of what we are lacking, what we could do better, and a general feeling of “I’m not enough.” The average person spends over three hours a day on social media (double that for teens), no wonder why most of us are in a frenzy to do more. Yet, we are also a big part of the problem. Every time we edit a photo, use a filter, selectively show the clean parts of our homes, only show up online when we are in a great mood, and all glammed up, we are contributing to the ‘perfect is normal’ epidemic. This issue is majorly visible in the fitness world, and now there’s one long time fitness cover model and competitor taking a stand. Jill Bunny is saying goodbye to her viral bikini photos for good, in order to take a

What to focus on when growing your business from scratch. Thinking about starting a business feels exciting. Actually starting feels scary AF. Staying consistent and showing up when you’re feeling frustrated, unmotivated, and overwhelmed feels impossible. I get how real the resistance is. ProjectME is my second business, and it took me 10 years to start it!!!! Yes, I had the name, the mission, and even the money… yet; I still delayed and delayed, made excuses for ten freakin’ years!!!! Part of my resistance came from having PTSD from the first three years of  business. I wanted to quit every week, and I would hustle and grind for 12 hours a day. It wasn’t fun. I didn’t want to experience that ever again. I don’t want you to either. Here’s what you need to focus on in your first two years of business/under 10K/month: Select a profitable niche. Specific doesn’t equal profitable. Clearly establish who you ideal client is, what they believe they need, and how you are going to help them. Get clear on your visual

The thing that magnified my client’s results in their businesses and bank accounts. Even though I’ve coached more than 1500 people privately, and well over 100,000 in-group settings, I am humble enough to know, there is always room for improvement and growth. If you truly operate out of integrity in your business and personal life, you are strongly committed to learning everything you can to best serve and impact your people. I don’t give a sh!t how much money you have in the bank, how many followers, or fame…if you aren’t grounded enough to know, there’s always more to learn, then you are underserving the humans in your life. Learning how to use Enneagram personality typing to enhance my leadership and coaching skills has been a game changer. There is no one that teaches this better than Tracy O’Malley. I brought her on the podcast today to break down all of the types for you, and how to leverage this tool in your business and personal life. Tracy O’Malley is a well known Enneagram Expert, Millionaire Entrep

What to post and where? Is sending most of you down the analysis paralysis path. It’s like your brain freezes, and the more to try to think about what to say or write and in what format, the worse it gets. You know I’m not going to tell you to stop over-thinking as that’s not going to happen (coming from a fellow over-thinker and over-analyzer). Instead I’m going to give you a clear example of how you can take one topic and turn it into an IGTV, IG stories, a Reel, and a Live video. First, pick an issue, frustration, or insecurity your ideal client is currently facing. Here is the topic I’m using for today: What to do when you lose motivation for building your business. Second, map out 4 versions of this training topic, which would be the most beneficial to showcase using the different video content options inside Instagram: IGTV- 3 Ways to Get Yourself Re-motivated Today (casual advice direct to camera) IG Stories- Showing you a quick thing I do to get re-motivated (this is more a show and tell…like showing

One of the easiest and yet hardest things to do… When people ask me what is my secret sauce to having such fast success with my personal brand of business coaching, and my podcast....I say “it wasn’t fast at all, it took me decades.” Yes, my second business and first personal brand, ProjectME with Tiffany Carter has only been around 2.5 years, but it’s been maaaaaaaany years in the making. First, I had to learn how to even like my self. Then, learn to love my self (all of me, even the ugly parts). Plus, I had to get comfortable being in my own skin, as I spent my entire life avoiding being in my body (common for sexual abuse & trauma survivors). Aaaaand then, I needed to learn how to be comfortable showing the 100% unfiltered Tiffany to the world  (hence the Zero Fu*ks Given). In order to show up as our best selves consistently, we have to get out of our own way (ego) on the daily. Certainly not easy, but once we do this work, everything flows without all of the pushing, forcing, and grinding. Want help w

Recently, I decided to turn away $100,000 of income, here’s why…. Before I get into it, let me stop your crazy minds from going, “must be nice,” or  “what a privilege!” There’s a MAJOR MONEY and business lesson coming your way. Sometimes the best business move we can make is to say, “not right now, “ and even turn down legit cash, in order to preserve and serve the greater good of your company and your damn self. The plan was to launch my 2.0 version of my signature program Selling with $oul this week! I only wanted to run this once, or at the most twice a year (I was clear about this when it debuted in Feb. of 2020). Without a doubt, this would have been a 100K launch, so an additional 100K of cash for my business, ProjectME with Tiffany Carter this year, GONE!!!! Starting in September, my body was showing signs of burnout and resistance to doing MORE. I knew from my past mistakes of not listening to my body, that I had to pay attention. Like I teach all of you: More doesn’t equal More Money. More isn’t alwa

Do you need to be doing Instagram Reels and TikTok? The Answer… Let me guess, you see all of these people in your niche and industry pumping out Reels and TikTok videos on the daily, making it seem so easy. Then you go and try to make one, and it takes you hours, trying to even think about what you will say or do without looking like a complete fool. If you are familiar with my coaching style at all, you know I don’t teach you anything that won’t move the needle in your business, or make you cash. We are not available for busy-work. Here are the facts: Short-from video (30 seconds or less) is what consumers are craving right now. Therefor, social media algorithms are favoring this type of content, so it’s receiving the highest amount of views and engagement. More engagement equals more clients and cash (if you have a business strategy behind your content) Brands and business that use video marketing see 66% more qualified leads per year, than those who avoid video. To teach you how to create short-from vide

“WTF am I suppose to do?!!” That horrible discouraged, frustrated, and aggravated feeling, when you feel like you are doing ALL THE THINGS, and yet your business is at a stand-still. I remember sitting at the airport drinking a third glass of wine, with frustration-tears in my eyes, after I just pitched my services for the 30th time, and got the same response, “we’ll get back to you, when we have the budget for this.” Here I was, a multiple award-winning sales professional, with services these companies needed, working 12 hours a day, and yet in 18 months I only landed two fu*king clients!!! I wanted to quit, because it was all too much and too hard. But I also didn’t want to go back to losing my freedom, being someone else’s employee. So instead of continuing to grind away at what wasn’t working, I made one of the most important decisions of my work-life. I hit the pause button on my business. I was willing to throw out everything I knew, humble my self, and go back to the drawing board. If your business is

Settling is the same as self-sabotage. We’ve all done it; in fact, some of you are doing it right now. Taking what you get, versus asking for what you want, IS SETTLING. Staying at a job or in a profession that is unfulfilling, and not seriously exploring other options, IS SETTLING. Not getting the help you need to start or grow your business, because you are scared of spending the money, IS SETTLING. I’ve lost millions of dollars in revenue over the last 12 years as an entrepreneur, because of SETTLING. We do it because we are scared of things not working out, and then it would be “waste of time and money.” Yet, we let years go by and waste those, not taking any real ALL IN ACTION. We do it because we are afraid of what other people will think. We do it out of self-judgment, and feeling like our needs are too “extra,” “high maintenance,” or “unrealistic.” One of my biggest mistakes as a business owner, was ignoring and avoiding the less sexy and annoying part of owning a business: administrative work, hiring

Is your brain in a spin-cycle of information overload?   Knowing where to focus your time, energy and money in the early stages of growing your business to consistent ten thousand dollar months, can be a mega mind-fu*k! You follow Boss Babe Influencer Tina, and she tells you, you need to have a podcast and focus on growing your email list, plus create a course! Then… you’re in a group-coaching program, and the coach tells you to focus on giving free content, starting a Pinterest page, and going live everyday!!!! “AAAAAAAHHHHH….I can’t do all the things all at once Tiffany! There’s only one of me!!!” No you can’t do all the things, and NEWSFLASH it isn’t necessary to get you to consistent 10K months. What I’m sharing with you in today’s new podcast episode isn’t sexy and may annoy you, but it’s EXACTLY what you need to do…for starters: Put your blinders on and stop devouring more information! You don’t need more intel, you need to get into action. Learning doesn’t count as an income generating activity. So do

You will never have to “Sell” again, if you learn how to do this… The death of 99% of businesses is the inability for the brand, the owner, the service-provider, the employees, to connect with their ideal clients emotions. Hear me on this! Every single thing you buy is an emotionally based decision. From that cute astrology necklace you had to buy last night at 10pm, to your favorite brand of Greek yogurt, to the accountant you hired, your go-to cycle instructor, and even your favorite podcaster and business coach (which better be me!) Most business owners put 90% of the emphasis and attention to detail on the product and services they offer, and only 10% of their resources towards understanding and connecting with their ideal client.  This is a recipe for ending up in Broke-Town. Instead, I want you to spend a solid 70% of your effort towards connecting with your ideal client…. Without building that like, know, and trust factor, you will end up feeling like you’re “selling” and chasing people down to buy fro

Get in the game Sis; it’s time for you to start cashing in on your intellectual property. Millions of people every week buy digital courses, classes, and programs, making it a 200 plus BILLION dollar per year industry. I hear that inner critic of yours LOUDLY right now… “But Tiff, I don’t have the proper credentials or degrees.” “Who would anyone buy a course from me, when they could buy one from someone with far more experience, followers, and testimonials?” Bottom line: They would buy from you, IF…you can teach them something they believe they need to know to improve their life, and IF you package your program in a way that is attractive to your ideal client. Your life experiences are your credentials. All of the time and energy you have put into learning how to do something, or improve something in your life is of high value. Your unique personality, tone of voice, & delivery style are what make your product unique; no one can copy your vibe! It can be as simple as resume writing, how to start &

If you wouldn’t want to use a laptop with bugs in the operating system, then why are you settling for the bugs in your belief system? FACTS!!! No one’s operating system is without bugs, not even mutli-millionaires and billionaires. In order call in the abundance, the love, the success, the friendships, and the support you desire, you must be willing to upgrade your operating system, by removing outdated and inaccurate programming. I hear some of your thought bubbles right now screaming, “I am willing, I am ready, I just don’t know how!” Neither did I girl…thankfully I’ve had multiple experts, wonderful humans, the Universe and God show me the way. My job now is to pay it forward and teach of all of you. Listen to this new special episode with my friend and renowned Transformational Energy Coach and Healer, Natalie Ehmka. Natalie works with conscious leaders, executives, and influencers to remove blocks and limiting beliefs, to strengthen their energy and make positive impact on the world. She is a Professiona

You gotta stop buying into the lies… All of us have been taught, told, shown, and even convinced of lies around money our entire lives. Most of you are still behaving based on those outdated or widely inaccurate money lies. THIS STOPS TODAY! The first step is to be aware of the money stories you are telling yourself. The second step is to admit those stories are not serving your greatest good. The third step is to be willing to explore a different truth, even ones that you have convinced yourself otherwise for decades. Here are the top three money lies most of us have bought into, and many of you still are: To make major cash, you have to work you ass off, grind, and hustle for it. Sacrificing many other things in your life to get wealthy. Only people with certain qualities, education, looks, personalities, have what it takes to get rich. Desiring and focusing on generating major money is greedy, selfish, gross, and ungodly. Have you ever had any of these beliefs? Which ones do you still have today? Listen

This belief is what triggers overwhelm in even the most ambitious people. If I want to make more money… If I want to lose weight…. If I want a successful business… Then I have to… Workout MORE Be MORE energetic Write MORE posts Be MORE outgoing Work MORE Get MORE done everyday This belief of having to do more and be more is what lead me to near death from pure system failure and burnout. The TRUE path to accomplishing your goals: Learning how to be effective and efficient versus doing more Prioritizing your needs and your health   Welcoming and accepting help to ease and accelerate your growth Embrace the art of strategically planning to create flow I’m teaching you my blueprint for maximizing productivity, while minimizing stress and burnout. Listen in and feel the pressure release. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, wor

One thing I wish someone told me before I started my first business. It wasn’t all that long ago where I was grinding it out 12-14 hour a day, 6 and sometimes 7 days a week, trying desperately not to fail in my first business. Yes, I was able to quit my corporate job in the pharmaceutical industry within six months, but I was terrified of having to go back and wear pants everyday, reading emails that start with, “I hope this message finds you well.” “No fu*king Karen I’m not well, I’m trying to work my side hustle so I can quit and be free!!” I was so focused on matching at least 80% of my base salary (I made a big chunk of my income on bonuses), and being able to quit, that I became solely focused on the money. When we are primarily focused and motivated by money alone, it becomes a dangerous, mind-fu*king, high-pressure mess. Let me know if you can relate… You make some sales, get a new client, and you’re on top of the world…feeling UNSTOPPABLE, and will soon be on the cover of Forbes. Then two weeks go by

Starting a new business is like trying to solve a Rubik’s cube, it doesn’t matter how much or little brainpower you have, it’s still tricky and frustrating AF. Just when you get one side of that dang cube all one color, you still have five more sides to go! BTW I still haven’t mastered the Rubik’s cube. I used to get so frustrated as a kid that I would peel off the stickers to make it look like I solved it. I know where many of you are at right now… You have a business or at least know what you want to do in exchange for money, but now you aren’t sure how to package your offerings so people will buy them. As part of my well-known Emotional Based Sales Techniques® there are four types of offers that are essential to attracting more of your ideal clients with ease, and getting them to buy. Millions of dollars are lost when entrepreneurs, network marketers, and service-based providers package and promote their offers incorrectly. I’m going to teach you today how to structure and present your offers so you can st