Simon Scholes

Having fun at work is pretty much imperative if your looking to build a team who’re willing to do what you’re asking of them. Now, remember, when you do have fun, your social media can show this too. People love to see the behind the scenes stuff, especially when you’re all having fun. Be it silly dancing or a cake baking contest, start creating some BTS content to show the true human side of your business on #funatworkday Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer 550k Ring Light - https://amzn.to/3cIizTg ★ Neewer USB Microphone - https://amzn.to/3ePcmXA ► Senheiser Memory Mic - https://amzn.to/2xjp9Az ★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL ► Softb

Today is #globalcommunityengagementday, a chance for me to talk to you about the importance of engaging on social media. However not only being engaged in your own community hut also other experts in your sector. Also, speaking to people in their communities as well and being part of other communities....for example taking part in regular hashtag hours etc. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer 550k Ring Light - https://amzn.to/3cIizTg ★ Neewer USB Microphone - https://amzn.to/3ePcmXA ► Senheiser Memory Mic - https://am

Now let’s be honest, who knew it was chocolate cake day? I bet most people don’t unless they’re searching for special events happening. The thing is, the fact that it is can really help your content be found. Now I’m not suggesting you hashtag random stuff with #chocolatecakeday but if it’s relevant to what you’re talking about stick it in there. You never know who it might find it. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer 550k Ring Light - https://amzn.to/3cIizTg ★ Neewer USB Microphone - https://amzn.to/3ePcmXA ► Senheis

How often do you ask questions of your audience. I don't mean, hey....do you wanna buy my product, but actually get them involved in your content taking part in questions you've asked or polls etc. These functions are available across so many platforms, so help your content get noticed by making it easy for people to interact with it.

So I've been asked a lot about using social media in lockdown 3 and what people can do to be different in 2021, so, here are my top 5 social media tactics for 2021. Provide Customer Service Via Facebook Messenger Empower Employees to Advocate for Your Brand Know What Works on Which Platform Engage With Your Audience Deliver on Your Promises To find out more about these and many other things connected to building your social media brand and presence drop me a DM today or use the email address below. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using:

On belly laugh day it's worth talking about humour and using it within your social media content. You've got to be so careful when using humour. Now I understand we don't all laugh at the same things, but, you have to be super aware that there is a fine line between something that's funny, and something someone else will find offensive, so when using humour in your content be aware that no, not everyone will find it funny, but, please air on the side of caution and don't offend anyone, don't be the next social media business Frankie Boyle. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book

So today is handwriting day, so I thought this was an excellent opportunity to speak to you again about the power of the blog for your brand. So, when did you last write a blog for your brand or business? When looking at taking your brand from being known locally to nationally and really using the “How to 9 x your social media” you need a content plan, because one of the ways you'll take your brand up a gear is by being consistent in your marketing messages week on week and most importantly being regular with your content. The gateway to being regular with your content is the blog, and your plan can help with this, tying your weekly content in with events, subjects that are relevant to your audience at the specific time of year. The blog WILL help you create so much more than just the one written piece of content. It WILL help you with a structure for regular long-form video content on the subject matter be it live or recorded. It WILL help you create memes, short-form video, podcasts, etc. All these

So, when you're uploading a video to youtube you get loads of different options of things to fill in, your videos title, thumbnails, description boxes, meta tags etc. etc. So what are the basic things to remember when you're uploading your content? A: Get your title right and in under 50 characters B: Create a bespoke thumbnail and use apps like vidIQ to see if it compares well to other videos in the same category and type C: Make sure you write a good description of the video and try to get the title into the first three lines D: Make sure you make all your social media and website links clickable instead of writing this out every time set it up in manager to be an upload default E: Use your metatags, don't leave it empty Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Fac

today is national hugging day, something a lot of us are missing right now in our day to day lives, that and meeting up with people. However, this said, it doesn't mean we can't reach out with virtual hugs for people on social media. So, i'm tasking you right now that after listening to this podcast you reach out to people who follow your business and brand and interact on a regular basis and just drop them a dm asking "how are you getting on right now in lockdown 3" and leave it there.....no sales message, no products etc. just you being a bit human.

If I gave you 20k followers on your social media right now, what would you do? Throw a party

One of the most under utilised tools on social media is Pinterest. For some reason, although it is predominantly female a lot of people just don't think it's got potential for their business. I was one of them to be honest, until I tested it as a platform and went from 2000 views a month to 100k by simply creating more content consistently for the platform as well is following a few other rules, so let's chat about those now.

So, today is Winnie The Pooh Day, the day to celebrate the birthday of AA Milne. Now I'm sure we've all seen the Winnie & Pigglet images with quotes on them, not always Winnie quotes, but usually quite a lot of brevity in them, they're fun sometimes, but othertimes silly.....one thing they all have in common is they perform well, but why? It draws back to connecting with your audience again, and making sure they understand what the pain point is you're removing as a voice of authority / expert in your field. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The

As you may know, today is ditch your new years resolutions day. This is a chance for you to be finally honest with yourself and say, I've failed to stop smoking, or, I did have a drink the other day etc. etc. and let's be honest, in this weird climate right now, nobody could blame you. However, if one goal was to be sure to work hard on your social media content and you've not, maybe now is the time to put that work in, especially as we've all got more time on our hands. Planning can help you with this and will really make the process of posting content faaaaar easier, if you put the effort in now. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ Link

Today is Nothing Day, but, even though this is a day for you to sit down and reflect and do nothing, should you really be doing that as a brand or business? The thing so many of us forget is social media doesn't switch off at 5pm on a friday and switch back on Monday at 9am. It runs all the time, and new people are always consuming content at different times, especially those people who actually aren't able to consume content during the week, so, should you be posting on a weekend? You bet you should, maybe not as much as during the week, but you'd better put some effort in as if you don't those people who can only consume on a weekend will buy your product from someone else who does speak to them on a saturday or sunday. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Fa

It’s #hatday which allows me to ask the question, are you wearing every single hat in your business? Should you be wearing every single hat in your business was, or worse still, have you given someone a job they’re not suited too......like social media. So many businesses hand out social media jobs to young team members assuming because they’re on social media they must know how to use it, but that’s not always the case. Getting the right people to help in that situation is imperative, be it training or simply taking on the work so they can concentrate on what they’re good at. Don’t make assumptions just because someone’s young they’re a social media expert. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Webs

Today is dress your pets day, a day when no doubt social media will inundated with cute animals dressed as assorted different things and everyone will be pressing like and share so their friends and family can see them......but, why do people interact with this type of content and not yours? Well, it all boils down to emotions, we all buy products and use social media emotionally and if you're not connecting with your content in that way, why would they interact with it

What are Social media stickers? In simple terms, social stickers are a glorified emoji. A way of expressing a feeling, a thought, or just plain old fun. As you can see in the image below, we went from having emoticons which were made of up of different characters to now having emoji and stickers. So why should you use them? One way is building a positive brand sentiment, which could be based on an ad campaign or a product/service. This is particularly popular in Asian countries where stickers have been used to promote new films, announce album releases, advertise drinks and introduce new services. Create your own brand stickers using apps like FoamCorePrint Sticker Maker Pro Aviatar and many more Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.fac

It's time to give you some actionable advice for your social media, so in todays podcast I'm giving you 3 simple instagram tips that'll help you improve your profile and how you go back to comments and treat the platform. If you want all 19 of my tips, feel free to download my ebook here: https://mailchi.mp/08fe87f0b8ab/70dmqvxnts Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer 550k Ring Light - https://amzn.to/3cIizTg ★ Neewer USB Microphone - https://amzn.to/3ePcmXA ► Senheiser Memory Mic - https://amzn.to/2xjp9Az ★ Gyvazla 3.5

WARNING: Todays podcast does include some slightly visual content taken from todays live but you'll get the gist of the conversation. So many people get caught up in perfection with their content, so today on sketchnote day I show you how imperfect content can be with my terrible sketchbook drawing of some content I've posted on my social media channels today.

it's none of your business what anyone else thinks of you.....this is my mantra when it comes to overcoming the doubt I always had about creating content for my audience. In fact, this stems all the way back to my days of working in radio when almost everyone around me professionally spent their time doubting and belittling me rather than supporting to the point I could succeed. As time went on I met amazing people and teams at places like Viking FM, York TV, Kick FM and Immedia Broadcasting who pushed me to be a better presenter, but how do you overcome that nobhead syndrome playing with your head?