Other Record Labels

Get notes from the episode and a FREE marketing checklist http://otherrecordlabels.com/marketing    

This week's episode is taken from the new book, Record Label Marketing Strategies. You can get it on Amazon now: http://geni.us/recordlabelmarketing and on our website: http://otherrecordlabels.com/book   Essentially, Lead time is the amount of time from the start of an album to its release date. More specifically, in marketing for a new release, I consider lead time to be the time between when the masters are complete, and when the album (or single) is released to the public. A lot of independent artists finish recording on a Saturday, master on a Sunday, and release on a Monday. There is something beautiful about the spontaneity of home-recording, and the ease of distribution that today’s technology provides. However, a negative byproduct of this immediacy is the failure of artists to give their audience the joy of anticipation. Additionally, giving time for the press and playlist curators will create more chances for your record to succeed. Also catch up on our Release Roadmap series here: http://otherrec

Get the notes from the show and more at otherrecordlabels.com/niche   Today, we’re talking all about the power of a niche, which is from Chapter 1 of the new book, Record Label Marketing Strategies. The term “niche” is defined as a specialized segment of the market for a particular kind of product or service. A record label’s niche could include their genre, geographic location, social stance, or any combination of specific categories.

Learn more and download the free notes and resources from today's episode here: http://otherrecordlabels.com/socialmedia Buy the new book, Record Label Marketing Strategies here: http://geni.us/recordlabelmarketing  

Here's a quick win for you, something easy, free, and helpful that you can start doing TODAY to help you grow your record label and improve your life!  Today, we talk quickly about healthy habits, and the daily habit of creating something every single day! Need more quick wins? Visit: http://otherrecordlabels.com/quickwins

This week on the Other Record Labels podcast, I interviewed Neil from a UK label called ATA Records, which stands for All Things Analog. The name of the label is important because it is an expression of Neil’s love of “all things analog” -- a passion he shares with his dedicated audience.  In this week’s interview episode of the podcast, Neil talks about his newfound love of email marketing, how he had to take over the business side of running a label, and how he’s building upon the old school record label model of a record label with an in-house recording studio…   Download a FREE Record Label Toolkit: http://otherrecordlabels.com/toolkit

Let’s get right to the point: Great things take time! Hard things take time! Which kinda makes sense, otherwise they wouldn’t be hard, and they wouldn’t be great! Let’s look at 3 reasons time is good for us and why we should embrace how long it takes to grow our record labels… Get my free record label toolkit: http://otherrecordlabels.com/toolkit

Sign up here: http://otherrecordlabels.com/insights Feel free to drop me a line: podcast@otherrecordlabels.com

Here's a quick win for you, something easy, free, and helpful you can do TODAY to help you grow your record label: How to regularly audit your record label's website!    More QUICK WINS? Visit: http://otherrecordlabels.com/quickwins

In this episode, I speak with Cooper Anderson, who started his record label when he was 14 years old!!  We talk about how his young age works to his advantage, and how he hopes to make a lasting impact in the Oklahoma City music scene... all while still in high school!    Learn more: http://catapultrecordings.com  

In this episode I speak with indie artist (and soon-to-be label founder), Levphonic about how he got his start in composing music for sync. We discuss how to prioritize your catalog for different sync opportunities, and how his song was used in a pretty awkward scene with a serial killer...  Get all of our episodes and resources on Sync Licensing at http://otherrecordlabels.com/sync Learn more about Levphonic here: https://wlo.link/@Levphonic  

In this episode, I interview Julian Drucker, a music supervisor from LA who has worked on shows like The Shrink Next Door, Handmaid's Tale, The Politician, Love Island, and many more!  We talk about how often music supervisors go for unknown indie artists vs. major artists; how artists and labels should prepare for sync licensing; whether he accepts submissions from artists directly; and how a music supervisor works with a showrunner.  Getting this kind of access to a music supervisor is extremely rare, and we were lucky to get a peek behind the curtain of this incredibly important part of sync licensing. Download our FREE GUIDE TO SYNC LICENSING at http://otherrecordlabels.com/sync

Download my free guide to sync licensing: http://otherrecordlabels.com/sync

In today’s interview I speak with LA sync agent, Tarik Bradford. We talk about the recent Kate Bush placement, how to find a sync agent to represent your record label’s catalog, plus we talk about the importance of watching the shows you are pitching your music for! Download my FREE GUIDE to Sync Licensing: http://otherrecordlabels.com/sync

In this episode, I interview Pierre-Michelle Levallois, the CEO of BAM Music. We talk all about how artists and record labels can find success by submitting to a music library and creating bespoke music for sync licensing.   ►► Download my FREE GUIDE to Sync Licensing http://OtherRecordLabels.com/sync

Download my FREE Guide to Sync Licensing - http://OtherRecordLabels.com/sync Thinking in Sync - http://geni.us/thinkinginsync Sync Licensing for Record Labels - http://geni.us/syncbook Everything You Need to Know About the Music Business -  http://geni.us/donaldpassman Tracks That Sync - http://geni.us/tracksthatsync Get all my book recommendations here: http://otherrecordlabels.com/books   In this episode, I have 5 books on the topic of #SyncLicensing for #RecordLabels that I want to share with you today!

Download our FREE GUIDE to Sync Licensing: otherrecordlabels.com/sync In this episode, I talk about sync licensing through advertising with Christine Leslie of TA2, Wan award-winning audio post-production & recording studio in Toronto. We discuss what advertisers are looking for, how to connect with a music supervisor, and what makes the perfect track! 

Download my FREE GUIDE to Sync Licensing here: http://otherrecordlabels.com/sync   Let's talk about sync licensing for record labels. What it is, what are the categories and how do you pitch your label's music?

This week is a special episode. If you are close to burning out with your record label, and need to take a break, I'm here to help. I recently had a bit of a breakdown, and I found creating a "don't do list" to be extremely helpful! Let's discuss! Download my free "don't do list" template here: https://otherrecordlabels.com/dont-do-list